Engagement
Articles Tagged engagement:
- E-commerce and Retail
Where’s the Next Button?
Usability is a science, but some of it is instinctual. I remember having many an argument with people about usability when I worked as a Product Manager. There are some things that are a given – such as how eyes track across a screen (left to right), how they skim downward, and how they expect an action on the bottom…
- Content Marketing
Blogging Vocabulary: What is a Permalink? Trackback? Slug? Ping? 20+ Terms You Need to Know
In a recent luncheon with some local marketers, I realized a gap in their blogging knowledge and the technologies involved. As a result, I wanted to provide an overview of common terms associated with blogging. What is Analytics? Analytics in the context of blogging refers to the collection and analysis of data that tracks the performance of a blog. This…