Engagement

Articles Tagged engagement:

  • Advertising TechnologyHow To Drive Traffic To Your Ecommerce Site

    12 Ways To Drive Quality Traffic To Your E-commerce Website

    Most businesses and industries today are subjected to change and the eCommerce industry is not an exception. Since the advent of modern business practices and path-breaking technology, the industry has to be prepared to evolve to stay relevant.  So why is quality traffic important? Traffic is one of the key indicators of business growth and performance. Attracting your existing audience…

  • Marketing Infographicsdigital marketing technologies

    10 Modern Technologies That Are Transforming Digital Marketing

    The infographic below utilizes the term disruption but sometimes the word disruption has a negative connotation. I don’t believe digital marketing today is being disrupted by any modern technology, I believe it’s being transformed by it. Marketers who adapt and adopt newer technologies are able to personalize, engage, and connect with their prospects and customers in much more meaningful ways.…

  • Marketing InfographicsWhy Are Infographics So Popular?

    Why Are Infographics So Popular? Hint: Content, Search, Social, and Conversions!

    Many of you visit our blog because of my consistent effort to share marketing infographics. There are several reasons why infographics work so well for businesses’ digital marketing strategies: Visual: Half of our brains are devoted to vision, and 90% of the information we retain is visual. Illustrations, graphs, and photos are all critical mediums for communicating with your buyer.…

  • Social Media & Influencer Marketingwhy i left facebook

    The Double-Edged Sword of Social Media Connectivity and Caution (and Why I’m Done with Facebook)

    When social media emerged, it felt like a revolution for connectivity, culture, and knowledge sharing. It was a virtual melting pot, bringing people from across the globe together in once unimaginable ways. With the tap of a screen, we could experience life in distant cultures, join conversations that transcended language barriers, and access insights that once lay behind institutional walls.…

  • Content MarketingHow to Write a Title That Engages Your Audience

    How to Write A Title That Makes Visitors Engage

    Publications always have the benefit of wrapping their headlines and titles with powerful imagery or explanations. In the digital realm, those luxuries often do not exist. Everyone’s content looks very similar in a Tweet or Search Engine Result. We must grab busy readers’ attention better than our competitors so that they click-through and get the content they are seeking. On…

  • Analytics & TestingWhat is True Marketing Engagement

    Engagement Is a Lie: Why Your Marketing Metrics Are Leading You Astray

    If a guy talks to his girlfriend 83% more this month than last month, is he engaged? What if he left a few comments on her social media posts? Does that make him engaged? No. The definitions of engagement are clear: (1) A formal agreement to get married.(2) An arrangement to do something or go somewhere at a fixed time.…

  • Content MarketingVideo Marketing Return on Investment

    How to Measure the ROI of Your Video Marketing Campaigns

    Video production is one of those marketing strategies that’s often under-rated when it comes to ROI. A compelling video can provide the authority and sincerity that humanizes your brand and pushes your prospects to a purchase decision. Here are some incredible statistics associated with video: Videos embedded in your website can result in an 80% increase in conversion ratesEmails containing…

  • Content MarketingPodcasting for Corporations

    After 13 Years, Podcasting Has Finally Come Of Age For Corporations

    In 2004, BBC journalist Ben Hammersley combined the word pod (from the Apple iPod) with the word broadcast and coined the term podcast.  At that time, podcasting wasn’t easy. Apple’s iTunes was required for you to subscribe to the podcast feed and download the audio file to a local computer. When you were ready to listen, you’d plug your iPod into your computer…

  • Content MarketingWinning

    If Your Content Team Just Did This, You’d Be Winning

    There’s plenty of articles out there already on how terrible most content is. And there are millions of articles on how to write great content. However, I don’t believe either type of article is especially helpful. I believe the root of poor content that doesn’t perform is just one factor – poor research. Poorly researching the topic, the audience, the…

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