Articles Tagged Facebook:
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Advertising Technology
Apple iOS 14: Data Privacy and the IDFA Armageddon
At WWDC this year, Apple announced the depreciation of the iOS Users’ Identifier for Advertisers (IDFA) with the release of iOS 14. Without a doubt, this is the biggest change in the mobile app advertising ecosystem in the past 10 years. For the advertising industry, IDFA removal will upend and potentially close companies, while creating a tremendous opportunity for others.…
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Paid and Organic Search Marketing
Raven Tools: White Label SEO Platform For Agencies, Freelancers, and In-House Marketers
Raven Tools is a mature search marketing research, analysis, and reporting platform that includes all the tools you need to improve your online visibility and inbound marketing. Raven Tool Features Include Marketing Reports: Measure your marketing success across multiple platforms to see what’s working and what needs to be changed in your marketing strategy. Site Auditor: Quickly analyzes your website…
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Advertising Technology
Why Businesses Utilize Facebook Advertising: A Comprehensive Guide
Facebook advertising has become a cornerstone strategy for businesses looking to expand their reach and enhance their sales and marketing efforts. Here’s an in-depth look at why companies are gravitating towards Facebook for advertising, the advantages, options, targeting, media types, and disadvantages, along with practical tips to maximize your investment in Facebook advertising. Advantages Vast Audience Reach: With over 2.8…
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E-commerce and Retail
Is Millennial Shopping Behavior Really That Different?
Sometimes, I groan when I hear the term millennial in a marketing conversation. At our office, I’m surrounded by millennials, so the work ethic and entitlement stereotypes make me cringe. Everyone I know that age is busting their butt and optimistic about their future. I love millennials – but I don’t think they’re sprayed with magic dust that makes them…
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Social Media & Influencer Marketing
The Double-Edged Sword of Social Media Connectivity and Caution (and Why I’m Done with Facebook)
When social media emerged, it felt like a revolution for connectivity, culture, and knowledge sharing. It was a virtual melting pot, bringing people from across the globe together in once unimaginable ways. With the tap of a screen, we could experience life in distant cultures, join conversations that transcended language barriers, and access insights that once lay behind institutional walls.…
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Event Marketing
Immersive Marketing: Redefining Customer Engagement
As consumer expectations continue to evolve, marketers face constant pressure to find new ways to engage audiences, build emotional connections, and differentiate their brands. One of the most exciting developments on this front is the rise of immersive marketing. This dynamic approach surpasses traditional advertising by creating entirely engaging, often interactive experiences that captivate both the senses and the imagination.…
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Content Marketing
How to Enable and Optimize WordPress for Featured Images
When I set up WordPress for many of my clients, I am always sure to push them to incorporate featured images throughout their site. Here’s an example from a Salesforce Consultant site that’s launching… I designed a featured image that is aesthetically pleasing, matches the overall branding, and provides some information about the page itself: While the other social media…
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Social Media & Influencer Marketing
How to Create a Successful Local Facebook Marketing Strategy
Facebook Marketing continues to be among the most effective marketing strategies today, especially with its 2.2 billion active users. Just that opens up a vast well of opportunities that businesses can tap. One of the most rewarding albeit challenging way to make use of Facebook is to go for a local marketing strategy. Localization is a strategy that can deliver great…
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Social Media & Influencer Marketing
A Tiny Bit of Research Can Dramatically Impact Social Shares and Drive Sales
While many small businesses are abandoning Facebook, I’m always intrigued when I see something unexpected happen there for a client. Believe me, unless they’re paying to promote posts… I don’t set expectations too high. One of my clients is a family-run roofing company that serves central Indiana. They’ve been here for decades and have an incredible reputation. Recently, a hail…
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Marketing Tools
Friendbuy: Referral Programs, Referral Tracking, and Referral Campaign Optimization
Someone asked me tonight about what billing system that I was using. I’ve been a Freshbooks user for about a decade and love it, so I wanted to see if they had any kind of referral system where I might get a couple bucks or a free month or something. Sure enough, when I logged into my account, they had…
