Articles Tagged Facebook:
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Facebook Shops: Why Small Businesses Need To Get Onboard
The impact of the pandemic was especially hard on small retail businesses that could not sell online while their physical stores were closed. Even today 1 Facebook Shops offers a simple solution for small businesses to sell online. Why Sell On…
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Facebook’s Latest Features Help SMBs Survive COVID-19
Small-and-medium-sized businesses ( SMBs ) face unprecedented challenges, with 43% of businesses having temporarily closed due to COVID-19 . In light of ongoing disruption, tightening budgets, and cautious reopening, companies that serve the SMB community are stepping up to offer…
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Apple iOS 14: Data Privacy and the IDFA Armageddon
At WWDC this year, Apple announced the depreciation of the iOS Users’ Identifier for Advertisers ( IDFA ) with the release of iOS 14. Without a doubt, this is the biggest change in the mobile app advertising ecosystem in the…
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Raven Tools: White Label SEO Platform For Agencies, Freelancers, and In-House Marketers
Raven Tools is a mature search marketing research, analysis, and reporting platform that includes all the tools you need to improve your online visibility and inbound marketing. Raven Tool Features Include Marketing Reports : Measure your marketing success across multiple…
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How Visual Content Drives Comprehension, Engagements and Conversions on Social Media
Audiences are exposed to more information than ever before. Competing for attention requires more than just well-written text—it demands visual communication that captures, conveys, and compels. The power of visuals lies in their ability to instantly communicate complex ideas, evoke…
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Why Businesses Utilize Facebook Advertising: A Comprehensive Guide
Facebook advertising has become a cornerstone strategy for businesses looking to expand their reach and enhance their sales and marketing efforts. Here's an in-depth look at why companies are gravitating towards Facebook for advertising, the advantages, options, targeting, media types,…
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Is Millennial Shopping Behavior Really That Different?
Sometimes, I groan when I hear the term millennial in a marketing conversation. At our office, I'm surrounded by millennials, so the work ethic and entitlement stereotypes make me cringe. Everyone I know that age is busting their butt and…
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The Double-Edged Sword of Social Media Connectivity and Caution (and Why I’m Done with Facebook)
When social media emerged, it felt like a revolution for connectivity, culture, and knowledge sharing. It was a virtual melting pot, bringing people from across the globe together in once unimaginable ways. With the tap of a screen, we could…
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Immersive Marketing: Redefining Customer Engagement
As consumer expectations continue to evolve, marketers face constant pressure to find new ways to engage audiences, build emotional connections, and differentiate their brands. One of the most exciting developments on this front is the rise of immersive marketing. This…
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How to Enable and Optimize WordPress for Featured Images
When I set up WordPress for many of my clients, I am always sure to push them to incorporate featured images throughout their site. Here's an example from a Salesforce Consultant site that's launching... I designed a featured image that…
