Articles Tagged Facebook:
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How to Create a Successful Local Facebook Marketing Strategy
Facebook Marketing continues to be among the most effective marketing strategies today, especially with its 2.2 billion active users . Just that opens up a vast well of opportunities that businesses can tap. One of the most rewarding albeit challenging…
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A Tiny Bit of Research Can Dramatically Impact Social Shares and Drive Sales
While many small businesses are abandoning Facebook , I'm always intrigued when I see something unexpected happen there for a client. Believe me, unless they're paying to promote posts... I don't set expectations too high. One of my clients is…
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How Social Media and Mobile Tech Are Transforming the Travel Experience
Social media and mobile technology have fundamentally changed how people plan, experience, and share their travels. For businesses in the travel and hospitality industry, understanding these shifts is crucial for connecting with modern travelers. Let's explore key insights from recent…
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Your Website Should Always Be The Center of Your Universe
The parable of the wise and foolish builder: The rain came down, the floods came, and the winds blew, and beat on that house; and it didn't fall, for it was founded on the rock. Everyone who hears these words…
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Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising
This year, I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence ( AI ) and marketing, and the other focused on native advertising . I knew…
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Somewhere Between SPAM and Creepy Lies Transparency
Recent weeks have been eye-opening for me regarding the data scandals reported in mainstream news. I've honestly been taken aback by many of my peers in the industry and their knee-jerk reaction and response to how Facebook data was harvested…
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How Businesses Should Be Interacting with Each Social Media Platform
My opinion of social media is often different with those in my industry. Theoretically, I love social media and the opportunity it offers businesses to reach customers and prospects on a personal level. The reality has been very different, though.…
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Is There Any Better Time to Launch a New Social Network?
I'm spending a lot less time on social media. Between the flawed algorithms and disrespectful disagreement, the less time I spend on social media, the happier I am. Some people with whom I shared my dissatisfaction told me it was…
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Infographic: Brief History of Social Media Advertising
While many social media purists tout the power and reach of organic social media marketing , it's still a network that's difficult to be discovered without promotion. Social media advertising is a market that did not exist just a decade…
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Juicer: Aggregate All Your Social Media Feeds into a Beautiful Web Page or Wall
Companies also put out some incredible content via social media or other sites that would benefit their brand on their own site. However, developing a process where every Instagram photo or Facebook update requires to be published and updated on…
