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  • Analytics & Testingsocial media trending

    TrendSpottr: Transform Social Noise Into Actionable Early Signals

    Prior to social media’s prominence, there was a lawn care company that recorded all of it’s customer calls and categorized them by topic. The system turned into a sales engine because they could identify, geographically, issues that were cropping up in the region and then send highly focused emails based on the trending topics. Lawn care lovers would see the…

  • Marketing Infographicsfacebook versus linkedin professionals

    Does Facebook Compare to LinkedIn for Business Networking?

    We live in an increasingly digital age. Richard Madison of the Brighton School of Business & Management created this infographic which explores the merits of using both Facebook and LinkedIn for Networking and for Marketing. Did you know that there are 1.35 billion users on Facebook, and while the network is often overlooked as a professional resource that there are…

  • Marketing Infographicssocial content tips

    The Strategies that Perform Best Across Facebook, Twitter, Pinterest and LinkedIn

    While the majority of marketers utilize a shotgun approach to their content production and social promotion, there are strategies that drive better results if you can apply the resources necessary to customize the experience. Pagemodo created the following infographic to serve as a social media cheat sheet with 5 Top Tips for content marketing on each of the 4 most…

  • Analytics & Testingnumerics

    Numerics: An Integrated Widget Dashboard for iOS

    Numberics allows iPhone and iPad users to create and customize their own integrated dashboards from a growing collection of third parties. Pick from hundreds of pre-designed widgets to build an overview of website analytics, social media engagement, project progress, sales funnels, customer support queues, account balances or even numbers from your spreadsheets in the cloud. Features include: Predesigned widgets of…

  • Social Media & Influencer MarketingSocial Media Etiquette

    Does Your Business Follow Social Media Etiquette Best Practices?

    Social media etiquette… the expression makes me squirm. There’s always someone trying to apply a set of rules to everything nowadays, and I can’t stand it. Of course, there are unacceptable online and offline behaviors, but the beauty of the platform is that you’ll see the results whether you follow the so-called rules. Here’s an example… I follow a large…

  • Advertising Technologybrightkit advertising vs social media

    How Social Marketing Stacks Up with Traditional Advertising

    I’m not opposed at all to advertising and paying for promotion, but many business owners and even some marketers don’t distinguish the difference. Often, social marketing is seen as just another channel. While it is an additional strategy to add to your marketing, social offers a far different opportunity. Social media has been disrupting the advertising landscape ever since it…

  • Marketing InfographicsFacebook Acquisition Addiction Infographic1

    What $22 Billion Can Get You: Facebook’s Acquisitions in Perspective

    Imagine if your company had so much money that you could spend $22 billion on acquiring other companies. While this would only happen in most people’s wildest dreams, it is the reality for Facebook. In 2013, Honduras and Afghanistan brought in less money than Facebook’s acquisitions. The top 13 big budget blockbuster films combined only total $2.4B, yet that $22B in…

  • Marketing Infographicssocial media b2b

    Social Media for Unsexy B2B Industries

    In all honesty, I’m not sure sexy really matters when we speak about social media. The ability to teach, observe, respond and promote in an unsexy business to business industry may not capture a ton of attention – but it can absolutely capture the right attention from the audience seeking your business, product, or service out. If you work for…

  • Email Marketing & Automationsignal

    Signal: Grow with Email, Text, Social and Sweepstakes

    BrightTag, a cloud-based marketing platform for Internet retailers, has purchased Signal. Signal is a centralized marketing hub for cross channel marketing via email, SMS and social media. Signal features include: Email newsletters – pre-built, mobile-optimized email templates to use or create your own. Text messaging – launch an effective program and be compliant with mobile carrier requirements. Social media publishing…

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