This might really anger some folks in my industry, but many companies simply don’t have a model that supports the investment into a massive site deployment and content marketing strategy. I know quite a few small businesses that still go door-to-door or depend on word-of-mouth to support an impressive business. Phonesites: Launch Pages In Minutes Every business has to balance its owner’s time, effort, and investment to produce the most efficient sales process to bring
Plausible: A Lightweight, Cookieless Alternative to Google Analytics
This week I was able to spend some time with some marketing seniors from a local University and they asked what foundational skills they could work on to be more desirable to employers. I absolutely discussed Google Analytics… mostly because it’s quite a complex tool that I see a growing number of companies make terrible decisions with. Ignoring filters, events, campaigns, goals, etc. will provide data that will almost always lead you down the wrong
How To Track Elementor Form Submissions in Google Analytics Events using JQuery
I’ve been working on a client WordPress site for the last few weeks that has quite a few complexities. They are using WordPress with an integration to ActiveCampaign for nurturing leads and a Zapier integration to Zendesk Sell via Elementor Forms. It’s a great system… kicking off drip campaigns to people who request information and pushing a lead to the appropriate sales representative when requested. I’m really impressed with Elementor’s form flexibility and look and
How to Monitor Your Organic Search (SEO) Performance
Having worked to improve the organic performance of every type of site – from mega sites with millions of pages, to ecommerce sites, to small and local businesses, there’s a process that I take that helps me to monitor and report my clients’ performance. Amongst digital marketing firms, I don’t believe my approach is unique… but it is much more thorough than the typical organic search (SEO) agency. My approach is not difficult, but it
PhoneWagon: Everything You Need To Implement Call Tracking With Your Analytics
As we continue to coordinate complex multi-channel campaigns for some of our clients, it’s imperative that we understand when and why the phone is ringing. You can add events on hyperlinked phone numbers to monitor click-to-call statistics, but oftentimes that’s not a possibility. The solution is to implement call tracking and integrate it with your analytics to observe how prospects are responding via phone calls. The most accurate means is to dynamically generate a phone
