google analytics
- Analytics & Testing
Supermetrics: Automate Extracting Your Data From Virtually Any Marketing Platform
It’s an unfortunate truth but a vast majority of SaaS providers don’t have a comprehensive reporting solution and/or lack the capabilities to extract or migrate the marketing data. As marketers struggle to coordinate their marketing strategies across a stack of solutions, they need a tool that can pull the necessary data so they can analyze across mediums and channels. Supermetrics…
- Analytics & Testing
Google Analytics 4: What Marketers Need To Know… And Do… Today!
On July 1, 2023, standard Universal Analytics (UA) properties will stop processing data and Google Analytics users are being advised to migrate to Google Analytics 4 (GA4). It’s critical that you immediately integrate Google Analytics 4 with your site, though, so that you actually have historic data come July! What Is Google Analytics 4? This is a question still burning in…
- Social Media Marketing
Chekkit: Centralize Your Review Management, Website Chat, Text Messages, And Even Collect Payments In This All-In-One Inbox
If you start to add up the channels and strategies that your local business must use to manage its reputation, respond to leads, communicate with customers, and accept payments… you typically need to deploy multiple platforms or apps to manage it all. Reviews – the lifeblood of a local business is its visibility in local search map packs… and soliciting…
- Analytics & Testing
Oogur: Build QR Codes, Manage, And Track All Of Your Google Analytics Campaign URLs
Marketers execute campaigns via a plethora of channels and virtually everyone utilizes Google Analytics nowadays. While some software as a service providers incorporate automated campaign URL tracking, too many still leave it to the marketer to populate their links with Google Analytics UTM parameters. Building your campaign links is critical, especially now that Google doesn’t provide critical information on Google…
- Ecommerce and Retail
Tadpull: The Ecommerce Data Pond Walkthrough
The world of eCommerce is packed to the brim with data of all different types that stem from numerous sources. This makes navigating, consolidating, and interpreting the data more and more difficult as the data multiplies and your business grows. Having access to critical customer, inventory, and campaign data become necessary for further expansion and helps leaders make insightful, calculated…
- Content Marketing
Website Features Checklist: The 68 Ultimate Must-Haves for Your Site
Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. UK Web Host Review designed this infographic to develop a list of features they believe should be included with every business’ online presence. For your business to succeed online you need to make sure that your website is feature packed! There are many…
- Analytics & Testing
Google Analytics: Why You Should Review And How To Modify Your Acquisition Channel Definitions
We’re assisting a Shopify Plus client where you can buy leisurewear online. Our engagement is to assist them in the migration of their domain and optimization of their site to drive more growth through organic search channels. We’re also educating their team on SEO and helping them to set up Semrush (we are a certified partner). They had a default…
- Social Media Marketing
How To Drive More Traffic And Conversions From Social Media
Social media is a great way to generate traffic and brand awareness but it is not so easy for instant conversions or lead generation. Inherently, social media platforms are tough for marketing because people use social media to get entertained and distracted from work. They may not be too willing to think about their business, even if they are decision-makers.…
- Analytics & Testing
Whatagraph: Multi-Channel, Real-Time Data Monitoring & Reports For Agencies & Teams
While virtually every sales and martech platform have reporting interfaces, many quite robust, they fall short of providing any kind of comprehensive view of your digital marketing. As marketers, we do try to centralize reporting in Analytics, but even it is often exclusive to activity on your site rather than all of the different channels you are working in. And……
- Sales Enablement
VideoAsk: Build Engaging, Interactive, Personal, Asynchronous Video Funnels
Last week I was filling out an influencer survey for a product that I thought was worth promoting and the survey that was requested was done via video. It was extremely engaging… On the left side of my screen, I was asked questions by a company representative… on the right side, I clicked and responded with my answer. My responses…
