Reading Time: 4 minutes If you’re an enterprise company where you have distributed data in multiple systems, a Customer Data Platform (CDP) is almost a necessity. Systems are often designed towards an internal corporate process or automation… not the ability to view activity or data across the customer journey. Before Customer Data Platforms hit the market, the resources necessary to integrate other platforms inhibited a single record of truth where anyone in the organization can see the activity around
What Is Bounce Rate? How Can You Improve Your Bounce Rate?
Reading Time: 5 minutes Bounce rate is one of those KPIs that digital marketers spend a lot of time analyzing and trying to improve. However, if you don’t fully understand what a bounce is, you may be making a mistake in how you attempt to improve it. I’ll walk through the definition of a bounce rate, some nuances, and some ways that you can improve your bounce rate. Bounce Rate Definition A bounce is a single-page session on your site. In
How And Why To Register A Distribution Email Address for a Corporate Google Account
Reading Time: 3 minutes When I first start working with a company, I request that they provide me with access to their Google accounts with full permissions. This enables me to research and optimize across their Google tools – including Search Console, Tag Manager, Analytics, and YouTube. More often than not, the company gets a bit confused as to who owns the gmail account. And the search begins! First, you don’t actually have to register a gmail address for
Oribi: No-Code Marketing Analytics With The Answers You Need to Grow Your Business
Reading Time: 4 minutes A complaint that I’ve continued to loudly proclaim in our industry is how awful analytics is for the average company. Analytics is basically a data dump, query engine, with some nice graphs in between. The vast majority of companies pop in their analytics script and then have no idea what they’re looking at or what actions they should take based on the data. Truth be told: Analytics is a Question Engine… not an Answer Engine
Website Features Checklist: The 67 Ultimate Must-Haves for Your Site
Reading Time: 8 minutes Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. UK Web Host Review designed this infographic to develop a list of features they believe should be included with every business’ online presence. For your business to succeed online you need to make sure that your website is feature packed! There are many small details that can make all the difference – both in terms of giving customers