Google Analytics
Articles Tagged google analytics:
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How BridgeView Marketing Built a PR Reporting Process That Connects Earned Media, Google Analytics, and LLM Visibility
Most PR agencies still deliver reports the same way they did a decade ago: a list of placements, estimated impressions, screenshots, and vague commentary about brand awareness. Stacking press hits on a bar chart and quoting monthly website visitors for…
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Vibe: Streaming TV Ads Built for Performance Marketers
Social media ad costs keep climbing while results get harder to justify. If you've been managing paid channels over the past few years, you already know the pattern: CPMs rise, attribution windows shrink, platform algorithm changes wipe out months of…
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AI ROI Stalls When Marketers Don’t Trust Their Data
Nearly eight in ten organizations report no significant bottom-line gains from AI. McKinsey In marketing, that gap is hard to ignore. Budgets are already allocated, tools are deployed, and leadership is watching. Yet many marketing teams still lack the data…
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How to Increase PPC Advertising ROAS with Google Analytics 4 – Your 2026 Playbook
Bold Claim: In just five minutes, you can harness the power of Google Analytics (GA4) and advanced AI to transform your PPC campaigns—even if you’re just starting or a seasoned pro looking to fine-tune your digital strategy in a privacy-first…
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Do You Need Terms and Conditions, Privacy and Cookie Policies?
In the early Wild West days of the internet, the legal links tucked away in a website’s footer were often ignored by both creators and visitors. They were seen as the digital equivalent of the fine print on the back…
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Google Analytics Campaign UTM Querystring Builder
Utilize this tool to build your Google Analytics Campaign URL. The form validates your URL, includes logic on whether it already has a querystring within it, and adds all of the appropriate UTM variables: utm_id, utm_campaign, utm_source, utm_medium, and optional…
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The Modern Content Marketing Stack: 70+ Platforms For Every Stage In the Customer Journey in 2025
Content marketing stacks have grown sprawling and confusing. Teams accumulate tools for writing, SEO, social media, email, analytics, collaboration, and GenAI, often without a shared model for how those tools fit together. The result is overlap, gaps, wasted spend, and…
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The Shrinking Economics of Getting Indexed on Google
The internet has always had a peculiar moral code when it comes to labor. Build something for free, and you are celebrated as a visionary. Volunteer your time to improve a shared resource, and you are applauded for your generosity.…
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The GA4 Setup Everyone Skips: A Complete Guide to Configuring Analytics for Real Business Outcomes
Most articles walk you through installing Google Analytics 4, verifying your data stream, and watching real-time traffic trickle in. Then they stop. For marketers and business owners, that’s where the meaningful work actually begins. GA4 becomes valuable only when it’s…
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Google Search Console: The Complete Guide and Your Prioritized Checklist for SEO Success in 2025
If you've been a reader for any length of time, you know how much I enjoy the challenges of SEO and the plethora of SEO tools available. As I worked with clients over the years, my organic search platform budget…
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Google Analytics 4: How to Safely Grant Access to Your Consultant or Agency
For many organizations, Google Analytics is the lifeblood of marketing insights. Yet when it comes time to bring in a consultant or agency to help, giving them access must be handled carefully. Too often, businesses either grant too much power…
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Tracking Word Count in WordPress and GA4 to Unlock Better Engagement Insights
Marketers talk a great deal about engagement, but rarely do they tie it back to one of the most fundamental elements of content performance: length. Word count influences how deeply readers consume an article, how likely they are to scroll,…
