Google Analytics

Articles Tagged google analytics:

  • Mobile Marketing, Messaging, and AppsShoutem: No-Code Mobile App Builder

    Shoutem: Build, Publish, And Manage Mobile Apps with a No-Code App Maker

    This is one of those topics I have some really tough love on regarding my clients. Mobile apps may be one of those strategies that continue to have the highest costs and the lowest returns on investment (ROI) when done poorly. But when done well, it has insanely high adoption and engagement. Daily about 100 apps are uploaded to the…

  • Analytics & TestingGoogle Analytics

    How to Add a User to Google Analytics

    It may point to some usability issues with your software when you can’t do something as simple as add another user… ahhh, but that’s what we all love about Google Analytics. I’m actually writing this post for one of our clients so they can add us as a user. Adding a user isn’t the easiest task, though. First, you’ll need…

  • Content MarketingEveryoneSocial: Employee Advocacy and Social Selling

    EveryoneSocial: Turn Your Employees into a Social Amplifier

    EveryoneSocial is the leading employee advocacy and social selling platform that provides its customers with an average of 1,750 connections per employee, 200% increase in sales pipelines, 48% bigger deal sizes, 4x increase in brand awareness, and at one-tenth the cost of paid social media programs. Why Employee Advocacy? Every company has a powerful, untapped resource with the potential to…

  • Customer Data PlatformsHow to Improve Customer Loyalty with Digital Marketing

    How to Improve Customer Loyalty with Digital Marketing

    You can’t retain what you don’t understand. When focused on constant customer acquisition, it’s easy to get carried away. Okay, so you’ve figured out an acquisition strategy and made your product/service fit into the customers’ lives. Your unique value proposition (UVP) works—it entices conversion and guides purchase decisions. Do you know what happens after? Where does the user fit after the completion…

  • Analytics & Testingpaveai ai insights from google analytics

    PaveAI: Transform Your Marketing With AI-Driven Insights from Google Analytics

    Businesses can’t afford to rely on gut instincts or incomplete data when optimizing their marketing strategies. Marketers across industries face a common challenge: interpreting vast amounts of analytics data and converting it into actionable strategies that drive revenue. Most reporting solutions either overwhelm with too much raw data or oversimplify to the point of uselessness. Without the right insights at…

  • Email Marketing & Automationvision6 marketing automation

    Vision6: An Affordable, Customizable, Enterprise Marketing Automation Solution

    Australia’s largest email marketing company is now expanding into the United States, offering a customizable, enterprise-grade marketing solution to mid-market companies and agencies at an affordable price. Vision6 is an integrated email marketing automation solution built for marketers and agencies. Vision6 integrates email automation, SMS, forms and social media in an easy to use interface. Thousands of digital agencies including…

  • Email Marketing & Automationholiday ecommerce

    5 Tools to Help Tailor Your Marketing During the Holidays

    The Christmas shopping season is one of the most important times of the year for retailers and marketers, and your marketing campaigns need to reflect that importance. Having an effective campaign will ensure your brand gets the attention it deserves during the most profitable time of the year. In today’s world a shotgun approach will no longer cut it when…

  • Analytics & Testingdata visualization

    Google Analytics Launches Data Studio (Beta)

    Google Analytics has launched Data Studio, a companion to analytics for building reports and dashboards. Google Data Studio (beta) provides everything you need to turn your data into beautiful, informative reports that are easy to read, easy to share, and fully customizable. Data Studio lets you create up to 5 custom reports with unlimited editing and sharing. All for free…

  • Analytics & Testingmistakes

    Top 3 Marketing Mistakes New Businesses Make

    Why did you start your business? I’ll bet the farm that “because I wanted to be a marketer” wasn’t your answer. However, if you’re like the hundreds of small business owners I’ve worked with you probably realized about 30 seconds after you opened your doors that if you didn’t become a marketer, you weren’t going to be a small business…

  • Advertising Technologyppc tips checklist

    A Complete Set of Tips to Increase Your Pay Per Click Advertising ROI

    While this infographic from Datadial states for small business, I’ll be honest that we work with some enterprise and large businesses that don’t take advantage of many of these tips! This may be the most complete list of tips I’ve seen when it comes to utilizing pay per click advertising on Google more effectively. [youtube https://youtu.be/h9PeMTVwSzc ] Regardless of your…

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