Google Analytics

Articles Tagged google analytics:

  • Analytics & Testingrivaliq logo

    RivalIQ: Competitor Social Media and SEO Analytics

    RivalIQ is a cross-channel analysis tool that provides competitive analysis on search engines and social media, alerts, keyword and ranking data, and influencer research. RivalIQ provides the following search engine and social media analysis for digital marketers: Twitter Analytics – the Twitter data you need – with engagement data on every Tweet in your landscape. Plus, you’ll get mentions tracking…

  • Analytics & Testingimprove marketing google analytics

    How to Use Google Analytics to Improve Your Marketing Efforts

    Sometimes I think they should change the name of analytics to questionalytics because analytics doesn’t ever seem to provide the analysis you’re looking for… it often generates more questions. If you don’t understand the data behind the filters, segments, and charts – you may be making some terrible assumptions based on how you pull specific reports. Case in point, the…

  • Analytics & Testingnumerics

    Numerics: An Integrated Widget Dashboard for iOS

    Numberics allows iPhone and iPad users to create and customize their own integrated dashboards from a growing collection of third parties. Pick from hundreds of pre-designed widgets to build an overview of website analytics, social media engagement, project progress, sales funnels, customer support queues, account balances or even numbers from your spreadsheets in the cloud. Features include: Predesigned widgets of…

  • Analytics & Testingcontent grouping google analytics

    Google Analytics: Content Grouping for Content Performance Analysis

    This feature in Google Analytics may be one of the biggest and most helpful that they’ve released in a long time! As we produce content for clients, we’re always aggregating stats at a topical level to understand what contnet performs well with visits and conversions. We’ve actually mimicked this reporting behavior for clients by creating multiple accounts and adding segmented…

  • Analytics & TestingDepositphotos 18643997 s

    Fresh URL: Clean Up Your URLs for Sharing

    The good people at Wistia have developed a cross-browser script called Fresh URL that you can embed in your site that removes all the extraneous campaign tracking and other unnecessary querystring code from your URL. This is a great tool because it means that your campaign codes won’t be re-used as people share links to your site. As an example,…

  • Analytics & Testingnot provided

    Why Google Hiding Keywords is Great for Marketers

    It seems everyone is whining and in a tizzy about Google not providing organic keyword data in Analytics. While I believe it diminishes the value of analytics somewhat, I would argue that it’s a great move that will help content Marketers. I’ve written in the past that SEO is Dead and I’ve watched as the industry has slowly gone away.…

  • Analytics & TestingGoogle Analytics

    Decoding Google Analytics

    For our clients that are investing in a paid analytics platform, there’s a great return on investment since they fully leverage the features and integration that those platforms offer above and beyond Google Analytics. That said, we don’t have anyone that’s NOT running Google Analytics as well, though. Why? Because Google Analytics has the unfair advantage of integration to Google+,…

  • Analytics & Testingvisually

    Build Your Google Analytics Infographic on Visually

    We love Visual.ly for finding and sharing infographics. DK New Media is a certified designer on Visual.ly, with a ton of great infographics we’ve researched, designed and promoted for our clients. As well as static infographics, the Visual.ly team continues to enhance their dynamic infographics as well… check out this great Google Analytics infographic that pulls your weekly stats into…

  • Analytics & Testinggoogle experiments abc

    Google Experiments in Google Analytics… Meh

    Google Website Optimizer is kaput, replaced with Google Experiments. With Content Experiments, you can compare how different web pages perform using a random sample of your visitors, define what percentage of your visitors are included in the experiment, choose which objective you’d like to test and, eventually, you’ll also get updates by email about how your experiment is doing. Here’s…

  • Analytics & Testingseo monitoring

    Affordable and Robust SEO Monitoring

    We’ve had our eye on SERPS.com for a while now. Founder Scott Krager showed us the initial versions and we were really impressed. We’ve used our share of SEO monitoring tools before. However, SEO continues to change… and many tools just haven’t kept up. Scott’s team has embraced the change and really come up with a system that’s quite different……

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership