Infographic
Articles Tagged infographic:
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When Can You Borrow and Use An Image Online?
A business I worked with posted an update on Twitter with an amusing cartoon that even had their company logo overlaid on it. I was surprised because I didn't think they'd hired a cartoonist. I sent them a note and…
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Why Are Infographics So Popular? Hint: Content, Search, Social, and Conversions!
Many of you visit our blog because of my consistent effort to share marketing infographics. There are several reasons why infographics work so well for businesses' digital marketing strategies: Visual: Half of our brains are devoted to vision, and 90%…
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Enhance Your Google SERP Presence With These Rich Snippets
Companies spend a significant amount of time ensuring they're ranking well in search and developing high-quality content and websites that drive conversions. However, a key strategy often overlooked is how they can improve their entry on a search engine results page…
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3 Strategies for Email Marketing Sequences That Increase Conversion Rates
If your inbound marketing were described as a funnel, I'd describe your email marketing as a container to capture the leads that fall through. Many people will visit your site and even engage with you, but perhaps it's not time…
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Who Owns Teleprospecting? Clarifying Roles to Align Sales and Marketing
Teleprospecting remains a critical function in B2B lead generation and revenue growth. However, the question of ownership—whether Marketing or Sales should control teleprospecting efforts—continues to be a point of friction in many organizations. Without clear roles and coordination, businesses risk…
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Ecommerce Statistics: The Impact of the COVID-19 Pandemic and Lockdowns on Retail and Online
The impact of the pandemic has definitely made both winners and losers this year. While small retailers were forced to close their doors, consumers worried about COVID-19 were driven to either order online or visit their local big-box retailer .…
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How Is Social Media Marketing Different Than Traditional Marketing?
Businesses continually adapt their strategies to reach and engage their target audiences effectively. Two major approaches have emerged: traditional marketing and social media marketing . While both aim to promote products or services, they differ significantly in their methods, reach,…
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The 8 Types of Social Media Villains and How You Should Respond To Them
We've all had them - the villain that growls and snarls all over your comments - angering your other visitors and generally producing mayhem. It's pretty stressful, but there is a way to thwart the evil social media villain. In…
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Business Challenges & Opportunities With The COVID-19 Pandemic
For several years, I've touted that change is the only constant marketers should be comfortable with. Changes in technology, mediums, and additional channels all pressured organizations to adjust to the demands of consumers and businesses. In recent years, companies have…
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MetaCX: Manage Customer Lifecycles Collaboratively With Outcome-Based Selling
Over a decade ago, I worked with some incredible talent in the SaaS industry - including working as a product manager for Scott McCorkle and many years as an integration consultant working with Dave Duke. Scott was a relentless innovator…
