Infographic
Articles Tagged infographic:
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Your B2B Strategy Should Include Ecommerce
Did you know that we’ve added a services shop on Martech? We don’t promote it a ton (yet) as we continue to dabble, but we are seeing more and more companies that just want up front pricing and don’t wish to work directly with a sales team to sign up for a product or service. It’s why we built out…
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The Promised Land: Profitable and Sustainable Marketing ROI Just Ahead
Welcome to what marketing technologists are calling The Customer Experience Era. By 2016, 89% of companies expect to compete on the basis of customer experience, vs 36% four years ago. Source: Gartner As consumer behavior and technologies continue to evolve, your content marketing strategies need to align with the customer journey. Successful content is now being driven by experiences —…
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10 LinkedIn Profile Tips For Your Networking Success
This infographic from SalesforLife is focused on how a LinkedIn profile can be optimized for selling. Well, in my opinion, every LinkedIn profile should be optimized for selling… otherwise why are you on LinkedIn? Your value in your profession is only as valuable as your professional network. That said, I believe many people do damage by either abusing the platform…
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How To Repurpose Content Effectively
Most marketers understand the value of high-quality content, but fewer consistently maximize its value through effective repurposing. Repurposing content is the practice of taking an existing asset and transforming it into multiple formats, experiences, and channels to reach broader audiences and drive stronger results over time. With so much competition for attention across platforms, repurposing is no longer optional. It…
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Explainer Video Production Tips and Types
We’re right in the middle of another explainer video production as I’m writing this and have seen amazing results from the videos we’ve already produced, scripted, or shared. This is an incredibly thorough infographic on creating explainer videos that provide a solid process for creating videos that drive engagement and conversions. So, how do you create an explainer video that…
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The Impact of Cross-Device Journeys and Real-Time Personalization
Are you tired of the terms omnichannel and customer journey yet? You better not be, because the evidence is becoming absolutely clear that these are critical terms in today’s marketing ecosystem. What is Omnichannel Marketing? Omnichannel marketing is the use of a variety of channels to market to prospects and customers. Channels may include one or more media or devices…
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The A-to-Z B2B Marketing Guide to Slideshare
SlideShare is an underrated tool in the content marketer’s arsenal—particularly for B2B outreach. With over 60 million monthly users, it’s a powerful platform to build authority, generate leads, and repurpose existing content in a more visual and searchable way. Table of ContentsThe A-to-Z Guide to Mastering SlideShareA – AnalyticsB – BrandC – Calls to ActionD – DocumentsE – ExploreF –…
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Get Started on A/B Testing With These 7 Elements
Testing continues to be proven as one of the top means for any business to increase views, clicks and conversions on their website. Building out a testing strategy for landing pages, call-to-actions, and email should be on your marketing schedules. The good news? Almost anything can be tested for optimization! The bad news? Almost anything can be tested for optimization.…
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Proven Ways Your Small Business Benefits from Social Media Marketing
Social media has emerged as a pivotal platform for small businesses looking to enhance their marketing strategies. An infographic circulating in the industry highlights the top benefits that social media marketing offers to small businesses, painting a compelling picture of its significance. Firstly, social media marketing is renowned for its ability to increase exposure. A staggering 92% of marketers attest…
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The Current State of B2B Marketing Automation
Revenues for B2B marketing automation systems increased 60% to $1.2 Billion in 2014, compared to a 50% increase the year before. In the last 5 years, the industry has grown 11-fold as corporations continue to find value in the key features that marketing automation has to offer. As the industry rapidly matures, the foundations of a great marketing automation platform…
