Infographic

Articles Tagged infographic:

  • Content MarketingDifferent Types of Content To Produce for Content Marketing

    Infographic: How to Mix Up Your Content Marketing

    I enjoyed this infographic from JBH and the story and imagery it produces as you think about content. 77% of marketers now utilize content marketing and 69% of brands create more content than they did a year ago. And just as everyone has a taste for their favorite cocktail, it’s important to remember that your audience is diverse – with…

  • Content MarketingB2B Content Marketing Trends 2021

    B2B Content Marketing Trends

    The pandemic substantially disrupted consumer marketing trends as businesses adjusted to government actions taken to attempt to prevent the rapid spread of COVID-19. As conferences were shut down, B2B buyers moved online for content and virtual resources to assist them through the stages of the B2B buyer’s journey. The team at Digital Marketing Philippines has put together this infographic, B2B…

  • Email Marketing & AutomationEmail Signature Marketing Campaigns

    How To Launch A Successful Email Signature Marketing (ESM) Campaign

    If you’re working for a company with more than one employee, there’s an opportunity for your company to utilize email signatures to manage and drive awareness, acquisition, upsell, and retention initiatives but doing it in a manner that’s not intrusive. Your employees are writing and sending countless emails every single day to hundreds, if not thousands, of recipients. The real…

  • Advertising TechnologyDigital Marketing Trends and Predictions

    Digital Marketing Trends & Predictions

    Precautions made by companies during the pandemic significantly disrupted the supply chain, consumer buying behavior, and our associated marketing efforts this last couple of years. In my opinion, the greatest consumer and business changes happened with online shopping, home delivery, and mobile payments. For marketers, we saw a dramatic shift in the return on investment in digital marketing technologies. We…

  • Customer Data PlatformsEmail List Segmentation for the Holidays

    How To Increase Holiday Season Engagement And Sales With Email List Segmentation

    Your email list segmentation plays a crucial role in the success of any email campaign. But what can you do to make this important aspect work in your favor during the holidays – the most lucrative time of the year for your business? The key to segmentation is data… so starting to capture that data months before the holiday season is…

  • Artificial IntelligenceThe Cost of Poor Customer Service

    The True Cost of Poor Customer Service—and How to Fix It

    As a marketer, there’s nothing worse than seeing a highly qualified lead hit the sales team and get dropped… or have someone sign up only to be lost due to a customer service issue. I’m actively involved in this: My refrigerator appears to be malfunctioning, so I contacted the manufacturer. They had me press some buttons and couldn’t diagnose it…

  • Content MarketingVisual Content Engagement

    10 Ways You Can Increase Engagement with Visual Content

    A key strategy in our redesign and social integrations has been a focus on visual content. Sharing quality infographics on our site has skyrocketed our reach and allows me to discuss the content in them with each share. This infographic from Canva is no different – walking someone through all of the different ways you can make visual content. And…

  • Content MarketingVisme Visual Content Designer

    Visme: A Power Tool for Creating Awesome Visual Content

    We’ve all heard that an image is worth a thousand words. This could not be truer today as we witness one of the most exciting communication revolutions of all time–one in which images continue to replace words. The average person remembers only 20% of what they read, but 80% of what they see. 90% of the information transmitted to our…

  • Advertising TechnologyB2B Sales and Marketing Alignment

    Smarketing: Aligning Your B2B Sales & Marketing Teams

    With information and technology at our fingertips, the buying journey has changed immensely. Buyers now do their research long before ever speaking to a sales representative, which means marketing plays a bigger role than ever before. Learn more about the importance of “smarketing” for your business and why you should be aligning your sales and marketing teams. What Is ‘Smarketing’?…

  • Content MarketingImage Search Online - Copyright Theft

    When Can You Borrow and Use An Image Online?

    A business I worked with posted an update on Twitter with an amusing cartoon that even had their company logo overlaid on it. I was surprised because I didn’t think they’d hired a cartoonist. I sent them a note and they were surprised… they had hired a social media company to engage and grow their following. The social media company…

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