Lead Generation
Articles Tagged lead generation:
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Here’s How You Generate More Leads with Social Media
I was just meeting with a business owner and describing the amazing way that social media has not only driven business to my company, but to our clients as well. There seems to be an ongoing pessimism as it stands…
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The Playbook for B2B Online Marketing
This is a fantastic infographic on the strategies of every successful business-to-business ( B2B ) online system. As we work with our customers, this is relatively close to our engagements' overall look and feel. Simply doing B2B online marketing is…
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The Art and Science of Content Marketing
While much of what we write for companies are thought leadership pieces, answering frequently asked questions, and customer stories - one type of content stands out. Whether it's a blog post, an infographic, a whitepaper or even a video, the…
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How Social Marketing Stacks Up with Traditional Advertising
I'm not opposed at all to advertising and paying for promotion, but many business owners and even some marketers don't distinguish the difference. Often, social marketing is seen as just another channel . While it is an additional strategy to…
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More Content, More Problems: The Struggle of a Sales Rep
We've been publishing quite a bit about the tools that align sales and marketing efforts. In my opinion, sales representatives have a much more difficult job to do nowadays. 59% of their time doing tasks other than selling such as…
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The Content Marketing Conundrum
Whether you're across the pond or here in the Americas, I don't believe the challenges with content marketing are indifferent... developing a measured strategy that develops compelling content relevant to your audiences across mediums and levels of intent is tough.…
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What, Exactly, Is Good SEO?
Last week, I had the opportunity to meet Anthony Duignan-Cabrera, a seasoned journalist, digital marketer, and content strategist who helped drive explosive growth at Patch. When I was introduced to him as an SEO consultant, I couldn’t help but cringe…
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The Top Marketing Tactics for Lead Generation
We touched base with an old client today who hasn't worked with us in the last year. A year ago, many companies were utilizing our resources because we were ahead of the curve on search optimization strategies. Now, I believe…
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Are Content Marketers Ready for Disruption?
In a new study commissioned by Kapost from the Aberdeen Group, research found few marketers who feel they're adequately producing and tracking their content. And an exploitable gap is emerging between content leaders and content followers. Kapost calls the transition…
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Using Social Media for Lead Generation
This infographic has some great stats but I don't think it's a deep evaluation of the total impact of social media. One example is the impact of social media on search engine results. If you have great content that's shared…
