Articles Tagged linkedin:
- Social Media & Influencer Marketing
How Is Social Media Marketing Different Than Traditional Marketing?
Businesses continually adapt their strategies to reach and engage their target audiences effectively. Two major approaches have emerged: traditional marketing and social media marketing. While both aim to promote products or services, they differ significantly in their methods, reach, and effectiveness. This article explores the key differences between these two marketing paradigms and their strengths and weaknesses. Traditional vs. Social…
- Advertising Technology
Data-Driven Strategies Create Jedi-Level Social Ads
Star Wars describes the Force as something that flows through all things. Darth Vader tells us not to underestimate it and Obi-Wan tells Luke that it binds all things together. Looking at the social media advertising universe, it is data that binds all things together, influencing creative, audiences, messaging, timing and more. Here are a few lessons to help you learn how…
- Content Marketing
LinkedIn Expands Company Page Functionality
While Facebook has largely abandoned pages for organic reach, it appears LinkedIn is taking the opportunity to help businesses drive social engagement with the addition of some great new features in company profile pages. Communities are core to the success of every business. Employees, partners, customers and job candidates comprise a community, and together, can help drive your company’s growth…
- Marketing Infographics
Hotter than Hot: Introducing the New Secret Sauce Recipe for Marketing on LinkedIn
A year ago, LinkedIn shared their special in-house recipe. When they released Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, they made public all of the tactics and tips used by the LinkedIn Marketing Solutions team when executing campaigns on their own platform. Now, they’re bringing back the Secret Sauce and turning up the heat. Same bottle. More flavor. The…
- Marketing Infographics
How Businesses Should Be Interacting with Each Social Media Platform
My opinion of social media is often different with those in my industry. Theoretically, I love social media and the opportunity it offers businesses to reach customers and prospects on a personal level. The reality has been very different, though. I’ve watched businesses attempt to utilize social media the same way they do other marketing channels. In some situations, this…
- Advertising Technology
Infographic: Brief History of Social Media Advertising
While many social media purists tout the power and reach of organic social media marketing, it’s still a network that’s difficult to be discovered without promotion. Social media advertising is a market that did not exist just a decade ago but generated $11 billion in revenue by 2017. This was up from just $6.1 billion in 2013. Social advertisements offer…
- Social Media & Influencer Marketing
Juicer: Aggregate All Your Social Media Feeds into a Beautiful Web Page or Wall
Companies also put out some incredible content via social media or other sites that would benefit their brand on their own site. However, developing a process where every Instagram photo or Facebook update requires to be published and updated on your corporate site just isn’t viable. A much better option is to publish a social feed on your site in…
- Marketing Infographics
Social Media Checklist: Strategies for Each Social Media Channel for Businesses
Some businesses just need a nice checklist to work from when executing their social media strategy… so here’s a great one developed by the whole brain group. It’s a great, balanced approach to publishing and participating in social media to help build your audience and community. Social media platforms are constantly innovating, so they have updated their checklist to reflect…
- Sales Enablement, Automation, and Performance
Always Be Closing: 10 Statistics Driving Sales Change
The team at Microsoft has put together a fantastic white paper on the challenges and successes of sales organizations, their productivity, and ability to adapt and adopt to technology. We often meet with companies that tout impressive sales results from word-of-mouth and cold calling. I don’t ever doubt that either of these strategies work – of course they do. Sales…
- Email Marketing & Automation
Here’s Why You Should Integrate Email and Social Media Strategies
We got a bit feisty when someone shared a email versus social media infographic. The primary reason we disagreed with the versus discussion was that it shouldn’t be a question of choosing one or the other, it should be a matter of how to fully leverage each medium. Marketers should wonder how might email marketing and social media marketing work…
