Articles Tagged linkedin:
- Content Marketing
LinkedIn Gets Personal with its Storytelling
Of recent, I’ve been spending much more time on LinkedIn than other social media networks. I recently invested in a Premium account so that I could research who was reviewing my profile as well as improve the efficiency of networking with target organizations. The Premium account has the additional feature of an enhanced layout and a better view in search…
- Marketing Infographics
Social Media for Unsexy B2B Industries
In all honesty, I’m not sure sexy really matters when we speak about social media. The ability to teach, observe, respond and promote in an unsexy business to business industry may not capture a ton of attention – but it can absolutely capture the right attention from the audience seeking your business, product, or service out. If you work for…
- Marketing & Sales Videos
CoPromote: A Social Promotion Platform for Publishers
CoPromote is a social marketing platform where users opt in to share one another’s content. CoPromote is a network of publishers recommending one another. Some of the key features of CoPromote that help brand/content creators increase their organic reach include: Intent – All CoPromote members sign up to the service with the intent to share another’s messaging, whereas with Facebook,…
- Content Marketing
Smart Ways to Combine Content Marketing with SEO
The folks at Blogmost.com developed this infographic and named it Little Known Ways to Build High Quality Backlinks in 2014. I’m not sure I like that title… I don’t think companies should focus on building links anymore. Our local search experts at Site Strategics like to say that new strategies require earning links rather than actively building them. More importantly,…
- E-commerce and Retail
Which Social Media Platforms Drive the Most Sales?
Wow… to better understand how social media is impacting the e-commerce industry, Shopify analyzed data from 37 million social media visits that led to 529,000 orders. Here are some highlights from the infographic they shared: Nearly two thirds of all social media visits to Shopify stores come from Facebook. An average of 85% of all orders from social media come…
- Marketing Infographics
The Year of the Social Small Business
Whenever I hear that someone is starting a business or they own their own small business, I immediately have respect for them. Small businesses make up the majority of our extended network and we all work hard to raise each other up in the sea of the goliaths. I tend to lean on small businesses much more since every customer…
- Marketing Infographics
LinkedIn Groups for Sales Success
LinkedIn has long been a solid source for business to business marketers and sales departments to find and connect with their prospects and customers. It’s also a great platform to include in your content strategies. Our advice has long been for sales and marketing professionals to be where the audience is… that audience can often be found on LinkedIn Groups.…
- Social Media & Influencer Marketing
LinkedIn: Top 25 Social Media Experts to Follow
Jason Miller recently posted on social media that he felt he had given birth when his newest creation was finally published. No doubt he’s proud of this baby! The Sophisticated Marketer’s Guide to LinkedIn is fantastic: creative, colorful, and packed with advice from different marketing professionals, different use cases, and many resources. If you’ve not downloaded it yet, do so…
- Social Media & Influencer Marketing
Has Social Media Reached Its Innovative Capacity?
Social media’s growth in the last few years was unlike anything we’ve ever seen. Along for the ride, of course, was social media marketing. As we look to 2014, I can’t help but wonder if – as fast as social media rose – it’s now reached its innovative capacity. I’m not saying social media is any less popular nor is…
- Social Media & Influencer Marketing
Businesses are Risking Authority by Buying It
Recently, I was in a discussion in a social media leadership group on Facebook and I was astonished when one of the members defended buying followers. A couple of years ago I wrote a post that Numbers Matter. In that post, I didn’t object to buying followers, likes, clicks, etc… in fact, I felt it was an investment that was…
