Marketing Automation

Articles Tagged marketing automation:

  • Jifflenow Event Marketing Automation Platform

    Jifflenow: How this Meeting Automation Platform Impacts Event ROI

    A majority of large enterprises make substantial investments in corporate events, conferences, and briefing centers with the expectation to accelerate business growth. Over the years, the events industry has experimented with various models and methods to attribute value to these spends. The most track leads generated, social media impressions, and attendee surveys to understand the impact of events on brand…

  • Digital Transformation is Leadership, not Technology

    Digital Transformation is a Leadership Issue, Not a Technology Issue

    For over a decade, the focus of my consulting in our industry has been helping businesses punch through and transform their companies digitally. While this is often thought of as some top-down push from investors, the board, or the Chief Executive Officer, you might be surprised that the company leadership lacks the experience and skill to push digital transformation (DX).…

  • Adopting IoT: Why Marketers Must Embrace the Digital Evolution

    Adopting IoT: Why Marketers Must Embrace the Digital Evolution

    In Internet of Things: Digitize or Die by Nicolas Windpassinger, the author delivers more than a roadmap for technological transformation—he delivers a wake-up call. Drawing from years of experience in digital ecosystems and industrial automation, Windpassinger writes with urgency and clarity about the IoT revolution, offering a stark binary for businesses: digitize or die. As this helpful book explains, the…

  • Inbound Marketing Checklist: Strategies Infographic

    The Inbound Marketing Checklist: 21 Strategies for Growth

    As you can imagine, we get a lot of requests to publish infographics on Martech Zone. It’s why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn’t made a great investment to build out an infographic of value. When I clicked through on this infographic from Brian Downard, Co-Founder…

  • ActiveTrail Marketing Automation

    ActiveTrail: An Easy-to-Use Email Marketing and Marketing Automation Platform

    With branches in the USA, Israel, Germany, France and Latin America, ActiveTrail helps businesses of all shapes and sizes, across the globe, to nurture relationships with their clientele. Since starting as a project internally, the company has become a leading, multi-channel email service provider, offering an advanced marketing platform. ActiveTrail Email Marketing Platform Features Include Email Marketing – Easily build…

  • LinkedIn

    3 Ways to Easily Collect Prospect Data with LinkedIn Integrated Lead Generation Forms

    LinkedIn continues to be a primary resource for my business as I seek prospects and partners for my business. I’m not sure a day doesn’t go by that I’m not utilizing my professional account to connect and meet others. LinkedIn continues to recognize their key position in the social media space, ensuring the ability of businesses to connect for recruitment…

  • Infusionsoft Landing Page Templates

    Infusionsoft Now Includes Responsive, Codeless, Drag and Drop Landing Pages

    Just today I was working with a client who had fantastic articles that were attracting a lot of attention their site. The engagement was good, and the content was driving organic traffic, but there was just one problem. The company didn’t have any type of call-to-action to drive the lead through to their sales team. Optimally, they needed a call-to-action…

  • paveai ai insights from google analytics

    PaveAI: Transform Your Marketing With AI-Driven Insights from Google Analytics

    Businesses can’t afford to rely on gut instincts or incomplete data when optimizing their marketing strategies. Marketers across industries face a common challenge: interpreting vast amounts of analytics data and converting it into actionable strategies that drive revenue. Most reporting solutions either overwhelm with too much raw data or oversimplify to the point of uselessness. Without the right insights at…

  • marketing automation 1

    Factors in Purchasing a Marketing Automation Platform

    There are so many marketing automation systems out there… and many of them define themselves as marketing automation with a varying degree of actual features that support it. Still, we watch as many companies make huge mistakes in either spending far too much money, far too much time or buying the wrong solution altogether. Specific to marketing technology, we always…

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