Marketing Automation

Articles Tagged marketing automation:

  • Email Marketing & AutomationEmail Drip Campaign Tips, Examples, Best Practices

    Email Drip Campaign Tips, Examples, Statistics and Best Practices

    Email drip campaigns, akin to the precision and care of drip irrigation in agriculture, are a cornerstone in nurturing and converting leads within the digital marketing landscape. What is a Drip Email Campaign? Email drip campaigns consist of a series of pre-written, automated emails dispatched to potential customers at various stages of the buyer’s journey, from initial awareness to post-purchase…

  • Email Marketing & Automationemail automation effectiveness

    Automated Email Marketing and its Effectiveness

    You may have noticed that we have a drip program on inbound marketing that you can sign up on our site (look for the green slide in form). The results of that automated email marketing campaign are incredible – over 3,000 subscribers have signed up with very, very few unsubscribes. And we never even converted the emails to a beautiful…

  • Content MarketingHow To Repurpose Content Effectively

    How To Repurpose Content Effectively

    Most marketers understand the value of high-quality content, but fewer consistently maximize its value through effective repurposing. Repurposing content is the practice of taking an existing asset and transforming it into multiple formats, experiences, and channels to reach broader audiences and drive stronger results over time. With so much competition for attention across platforms, repurposing is no longer optional. It…

  • Sales Enablement, Automation, and PerformanceCard Scanner

    AtEvent Card Scanner: Automate and Enhance Lead Capture at Events

    I’m heading to Chicago tomorrow to interview a ton of companies at the Internet Retailer Conference & Exhibition. My standard process on this is to record interviews through the day, write notes, collect business cards, and then head to my hotel room when everyone else is getting together for drinks. Before I forget anything, I submit all the contacts to…

  • Marketing Infographicsmarketing automation growth 2015

    The Current State of B2B Marketing Automation

    Revenues for B2B marketing automation systems increased 60% to $1.2 Billion in 2014, compared to a 50% increase the year before. In the last 5 years, the industry has grown 11-fold as corporations continue to find value in the key features that marketing automation has to offer. As the industry rapidly matures, the foundations of a great marketing automation platform…

  • Marketing Infographicsmarketing automation lead generation

    How Leads are Generated through Marketing Automation

    We’ve written in-depth about marketing automation strategies, what features are critical, and the challenges with executing those strategies to drive leads. The goal of marketing automation is to bridge a critical gap between sales and marketing, ultimately driving great leads to the sales department at the right time. This helps to improve the lead quality as well as reduce the…

  • Content MarketingDepositphotos 36772017 m

    5 Essentials for Optimizing Marketing Automation

    For many marketers, the promise of marketing automation solutions seems unattainable. They’re too expensive or too complicated to learn. I dispelled those myths and a number of others in OutMarket’s “Modern Marketing Manifesto.” Today, I want to dispel another myth: marketing automation is a silver bullet. Implementing automation software won’t automatically increase engagement and conversions. To achieve those results, marketers…

  • Content MarketingB2B Online Marketing Playbook

    The Playbook for B2B Online Marketing

    This is a fantastic infographic on the strategies of every successful business-to-business (B2B) online system. As we work with our customers, this is relatively close to our engagements’ overall look and feel. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks…

  • Marketing Infographicshow to make marketing automation work

    How to Make Marketing Automation Work for You

    There’s a lot of confusion in the online front today on what exactly marketing automation is. It seems that any company who figures out how to send an email based on a triggered event calls themselves marketing automation. We’ve learned from our marketing automation sponsor, Right On Interactive, that there are very distinct characteristics of a marketing automation system that…

  • Analytics & TestingScreen Shot 2013 11 05 at 2.11.30 PM

    The Secret Weapons for Better Marketing and Sales

    Back in the day, understanding what customers needed was largely a guessing game, but with today’s tools like analytics and marketing automation,  predicting customer behavior is much more simple. 95% of companies using predictive analytics reported better leads, greater efficiency, and/or more closed sales. Furthermore, 59% of CMOs feel that implementing automated marketing solutions will increase their marketing tactics’ efficiency…

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