Marketing Automation
Articles Tagged marketing automation:
-
Omnisend: An Easy-to-use Platform for E-commerce Email & SMS Marketing Automation
One of the most exciting advancements in marketing automation this year, in my opinion, has been the advancement of affordable solutions to automate your e-commerce marketing. Traditional marketing automation platforms have to be integrated and then each campaign developed over…
-
Handwriting and Direct Mail: More Opens
When I was in charge of direct mail services at a newspaper, I used to educate our clients that the time they had to attract a prospect was the distance between their mailbox and the trash. Handwritten fonts are one…
-
How to Deploy a Successful Marketing Automation Strategy
How do you deploy a successful marketing automation strategy? This is the million (or more) dollar question for many businesses. And it's an excellent question to be asking. However, first, you must ask what is classified as a successful marketing…
-
What Is Marketing Automation? What You Need to Know…
Marketing automation is a buzzword that seems to be applied to everything nowadays. If a software platform can trigger a message to a recipient via its API , it’s promoted as a marketing automation solution. In my opinion, this isn't…
-
Zenkit To Do: Manage Tasks Across Teams, Devices and Companies
In this fast-paced marketing landscape, keeping track of multiple campaigns, client meetings, content calendars, and creative ideas can feel like juggling while walking a tightrope. Marketing teams and agencies often struggle to maintain clarity and control over their numerous tasks…
-
Campaign Monitor: Supercharge and Automate Your Email Marketing Strategy
Businesses face an overwhelming challenge: how to connect meaningfully with audiences while standing out in crowded inboxes. Email remains one of the most effective channels for customer engagement, but creating, managing, and optimizing campaigns can feel daunting without the right…
-
Jifflenow: How this Meeting Automation Platform Impacts Event ROI
A majority of large enterprises make substantial investments in corporate events, conferences, and briefing centers with the expectation to accelerate business growth. Over the years, the events industry has experimented with various models and methods to attribute value to these…









