Marketing Strategy
Articles Tagged marketing strategy:
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Lumavate: A Product Experience Management Platform for Exceptional Product Experiences
Product manufacturers face significant challenges when managing vast amounts of product data and delivering exceptional digital experiences to their customers. Scattered spreadsheets, disconnected systems, and reliance on IT resources often hinder productivity and lead to inconsistent product information across various touchpoints. This results in a disconnected customer experience and makes it difficult for manufacturers to showcase their products effectively and…
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Nine Challenges Brand Marketers Face with Generative AI
While GenAI represents enormous opportunity for marketers—including elevating the stature of the function within the C-suite and throughout the organization—there will certainly be landmines to avoid along the journey. As with any transformational technology, capabilities and solutions will continue to evolve, likely at an increasingly frenetic pace. In addition, the rules of engagement are being written in real-time, making it…
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Belonging to the Brand: The Key to Unlocking Fierce Customer Loyalty
To state that I’m behind on reading my industry’s best marketing books is an understatement. I’ve got a pile of them on my desk that I want to get through. We live in a world of searches and snippets online, and not enough can be said for the thoroughness of a book and how the author researches, helps construct the…
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Visual Quiz Builder: Build Interactive Quizzes to Drive Personalized Product Recommendations and Remarketing on Shopify
When new customers land on your Shopify store, they are often met with a vast array of products. While standard navigation and search functionalities serve their basic needs, they may not effectively guide customers to the products best suited for them. This is where the power of interaction comes into play. Interactive quizzes significantly increase customer engagement and serve as…