Marketing Strategy

Articles Tagged marketing strategy:

  • lumavate product experience platform

    Lumavate: A Product Experience Management Platform for Exceptional Product Experiences

    Product manufacturers face significant challenges when managing vast amounts of product data and delivering exceptional digital experiences to their customers. Scattered spreadsheets, disconnected systems, and reliance on IT resources often hinder productivity and lead to inconsistent product information across various touchpoints. This results in a disconnected customer experience and makes it difficult for manufacturers to showcase their products effectively and…

  • The Importance of Placement and Intent With Reach

    The Importance of Intent and Placement With Reach

    Reach is often a metric that attracts marketers because they strive to reach as many people as possible, hoping to maximize their brand’s exposure and potential customer base. However, focusing solely on reach can be misleading, as it fails to consider two crucial factors: placement and intent. Let’s explore the significance of these factors and how they impact the effectiveness…

  • X Marketing Strategies

    X Marketing Strategies in 2024

    With the advent of social media, businesses were forced to adapt their marketing strategies to stay ahead of the curve and effectively reach their target audiences. X (formerly Twitter) continues to evolve as a powerful platform for businesses to build brand awareness, engage with customers, and drive growth. With its unique features and vast user base, X offers numerous opportunities…

  • Coordinated Marketing Strategy Importance

    The Crucial Importance of a Coordinated Marketing Strategy in 2024

    The marketing and advertising landscape has become more complex and saturated than ever before. Consumers are inundated with messages across many expanding media channels and types. In this environment, having a well-coordinated, omni-channel marketing strategy is critical for businesses to cut through the noise, effectively reach their target audiences, and drive meaningful results. There are several key reasons why a…

  • Generative AI Challenges for Marketers

    Nine Challenges Brand Marketers Face with Generative AI

    While GenAI represents enormous opportunity for marketers—including elevating the stature of the function within the C-suite and throughout the organization—there will certainly be landmines to avoid along the journey. As with any transformational technology, capabilities and solutions will continue to evolve, likely at an increasingly frenetic pace. In addition, the rules of engagement are being written in real-time, making it…

  • Mark Schaefer Book: Belonging to the Brand (Community and Customer Loyalty)

    Belonging to the Brand: The Key to Unlocking Fierce Customer Loyalty

    To state that I’m behind on reading my industry’s best marketing books is an understatement. I’ve got a pile of them on my desk that I want to get through. We live in a world of searches and snippets online, and not enough can be said for the thoroughness of a book and how the author researches, helps construct the…

  • Key Considerations for Choosing Your Retail Martech Partner

    Choosing the Right Retail Marketing Technology Software Partner: Key Considerations

    In the current dynamic digital era, marketing technology has become an essential asset for businesses in different sectors, especially in the competitive and swiftly transforming retail industry. With the constantly changing consumer behavior and the intensifying levels of competition, it has become clear that having the right marketing software in place can truly make or break the success of a…

  • Technology Half-Life, AI, and Martech

    Navigating the Shrinking Half-Lives of Technology in Martech

    I’m truly blessed to work for a startup at the leading edge of artificial intelligence (AI) in retail. While other industries within the Martech landscape have barely moved in the last decade (eg. email rendering and deliverability), not a day is going by in the AI that there’s no advancement. It’s frightening and exciting simultaneously. I couldn’t imagine working at…

  • Visual Quiz Builder: Product Recommendation Quizzes for Shopify

    Visual Quiz Builder: Build Interactive Quizzes to Drive Personalized Product Recommendations and Remarketing on Shopify

    When new customers land on your Shopify store, they are often met with a vast array of products. While standard navigation and search functionalities serve their basic needs, they may not effectively guide customers to the products best suited for them. This is where the power of interaction comes into play. Interactive quizzes significantly increase customer engagement and serve as…

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