Personalization
Articles Tagged personalization:
-
Beyond Demographics: Types of Advanced Audience Segmentation That Drive Measurable Engagement
Thank whichever guru you believe in for Marketing Automation, and the slack it affords marketers. Most commonly, we use Marketing Automation for engaging and nurturing leads. This can be achieved with drip campaigns, and behavioural-trigger notification for them to take action. Mail Merge is another heaven-sent feature. The opportunity to include every, single recipient’s name in the subject and the…
-
How to Boost Your Sales Post Purchase With An Effective Customer Retention Strategy
In order to thrive and survive in business, business owners must embrace a lot of techniques and tactics. A customer retention strategy is critical because it’s far more effective than any other marketing strategy when it comes to increasing revenues and driving a return on your marketing investment. Acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention…
-
Freshmarketer: Analyze, Test, and Personalize with this Conversion Optimization Suite
The amount of work being put into digital properties and content that doesn’t actually drive any business is mind-boggling. It’s even frustrating on the services side of the industry, where customers will insist on a project to launch a site, integration, or service but then won’t invest in the time and energy to optimize the use of that platform. Optimization…
-
6 Technology Trends Every Marketer Should Know About
It’s no secret that marketing trends emerge with technological changes and innovations. If you want your business to stand out, attract new customers, and increase its visibility online, you’ll need to be proactive about tech changes. Think of tech trends in two ways (and your mindset will make the difference between successful campaigns and crickets in your analytics): Either take…
-
Cookies Are No Longer Worth a Fortune: How Identity and Personalization Are Changing in a Post-Cookie World
When we log into our Uber app, it automatically pulls up our most recent destinations. When we visit a clothing website, we see suggested items derived from our previous purchases. When we browse camping gear online, we’re quickly served relevant banner ads for that merchandise. When we open Google or Apple Maps, we’re offered commonly-visited destinations based on time and…
-
Immersive Marketing: Redefining Customer Engagement
As consumer expectations continue to evolve, marketers face constant pressure to find new ways to engage audiences, build emotional connections, and differentiate their brands. One of the most exciting developments on this front is the rise of immersive marketing. This dynamic approach surpasses traditional advertising by creating entirely engaging, often interactive experiences that captivate both the senses and the imagination.…
-
4 Strategic Ways to Improve Your Visual Content
We have now entered an era during which users want appealing content, and they want it quickly. In addition to making that possible, here’s why you should use visual content: Easy to share Simple to remember Fun and engaging It’s thus clear that you need to step up your visual marketing game. To help you, I’ve put together four strategies you can implement…
-
How Netflix Increases Customer Engagement Utilizing Big Data
Data has become a precious commodity for businesses across all sectors. Netflix, the streaming giant with over 100 million subscribers, has mastered the art of harnessing big data to enhance user experience, improve content creation, and drive business growth. This article explores how Netflix utilizes big data and what marketers can learn from their approach. What is Big Data? Before…
-
The Inbound Marketing Checklist: 21 Strategies for Growth
As you can imagine, we get a lot of requests to publish infographics on Martech Zone. It’s why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn’t made a great investment to build out an infographic of value. When I clicked through on this infographic from Brian Downard, Co-Founder…
-
Priming the Omnichannel for Black Friday and Cyber Monday
There’s no question about it, retail is undergoing a dynamic transformation. The constant flux among all the channels is forcing retailers to sharpen their sales and marketing strategies, especially as they approach Black Friday and Cyber Monday. Digital sales, which include online and mobile, are clearly the bright spots in retail. Cyber Monday 2016 claimed the title for the largest…
