Sales Funnel
Articles Tagged sales funnel:
-
Rethinking B2B Marketing Outreach? Here’s How to Pick Winning Campaigns
As marketers adjust campaigns to respond to the economic fallout from COVID-19, it’s more important than ever to know how to pick winners. Revenue-focused metrics let you allocate spend effectively.
-
Email Drip Campaign Tips, Examples, Statistics and Best Practices
Email drip campaigns, akin to the precision and care of drip irrigation in agriculture, are a cornerstone in nurturing and converting leads within the digital marketing landscape. What is a Drip Email Campaign? Email drip campaigns consist of a series…
-
The #1 Complaint About Inbound Marketing
Once every month or so, we hear the same complaint from prospects who are working with inbound marketing agencies and clients that are working with us on their inbound marketing efforts. Not to mention that this complaint is one that…
-
4 Revelations You Can Uncover with Salesforce Customer Relationship Data
They say a CRM is only as useful as the data in it. Millions of marketers use Salesforce, but few have a solid understanding of the data they are pulling, what metrics to measure, where it comes from, and how…
-
How to Build a Social Media Marketing Funnel
The word funnel kind of bugs me as I continue to work with clients to improve their online presence and we see the data from sponsors like Right On Interactive. There isn’t truly a one-size fits all funnel out there.…
-
The Changing Marketing Funnel?
As we all know, sales and marketing are constantly changing. Therefore, the sales and marketing funnels are changing. While we might not like it, we have to adapt. RainToday.com recently published a post on this very topic, featuring our very…
-
Online Testing Essentials
So you’ve finally deployed all of your online marketing strategies and they’re integrated and functioning well. You’re able to measure and see the impact of each strategy independently… now it’s time to begin testing. Where do you start? From KISSmetrics:…
-
Which End of the Sales Funnel?
Marketing strategies are often designed to find more leads or upsell current customers. One of the issues we often find with clients is that they’re often working on the wrong end of the sales funnel. Many companies get less visitors…
-
Inbound Marketing and the New Sales Funnel
While I was preparing to speak in Cincinnati this week, I wanted to provide a nice visual that spoke to how search and social media have changed the sales process. Here’s what I call the New Sales Funnel: It used…
