Sales Enablement

Articles Tagged Sales Enablement:

  • Sales Enablement, Automation, and PerformanceMQL vs MQM (Marketing Qualified Meetings)

    MQLs Are Passé – Are You Generating MQMs?

    The MQM is the new marketing currency and KPI. Marketing-qualified meetings (MQM) with prospects and customers drive the sales cycle faster and improve the revenue pipeline. If you are not digitizing the last mile of your marketing campaigns that leads to more customer wins, it’s time to consider the latest marketing innovation. We are well into a game-changing transition from…

  • Sales Enablement, Automation, and PerformanceWhat is Sales Enablement?

    What Is Sales Enablement? How Important Is It?

    Sales enablement has evolved into a critical initiative for any organization that wants to improve its sales performance and drive revenue growth. By investing in sales enablement, organizations can empower their sales teams to be more successful and achieve their goals. While sales enablement technology is proven to increase revenue by 66%, thought: 93% of companies have yet to implement a…

  • Sales Enablement, Automation, and PerformanceOutfield: Why Field Sales and Marketing Should Look Beyond the Traditional CRM

    Why Field Sales and Marketing Should Look Beyond the Traditional CRM

    As the world becomes increasingly impersonal with the emergence of technology – social media, video chatting, etc. An opportunity has presented itself in a very real way. A concept that once came naturally, intuitive, and existed pretty much as an afterthought has been relegated to an inconvenient, more expensive time-consuming adaptation. Physically getting in front of the people you want…

  • Marketing BooksBuilding a StoryBrand: 7 Desires Your Prospect Depends On

    Building a StoryBrand: The 7 Desires Your Prospect Depends On

    I participated in a marketing ideation meeting alongside a consultancy known for developing roadmaps for high-tech companies. As the roadmaps were created, I was impressed with the unique and differentiated paths the team came up with. However, I was also determined to keep the team focused on the target market. Innovation is a critical strategy in many industries today, but…

  • Sales Enablement, Automation, and PerformanceConsultative Selling

    3 Ways Sales Conversations Have Changed Over The Years

    Traditional sales conversations are changing forever. Salespeople can no longer rely on customary talking points and discovery models to navigate the sales cycle. This leaves many salespeople with little alternative but to regroup and understand the new reality of what makes a successful sales conversation. But, before we go there, how did we get here? Let’s examine 3 ways that…

  • Analytics & TestingMarketing Budget Mistakes

    5 Marketing Budget Mistakes to Avoid

    One of the most shared infographics we did was speaking to SaaS Marketing Budgets and exactly what percent of total revenue some companies were spending to maintain and acquire market share. Setting your marketing budget to an overall percentage of revenue, it provides your marketing team to incrementally increase demand as your sales team requires it. Flat budgets produce flat…

  • Sales Enablement, Automation, and PerformanceSales Gamification

    ConnectLeader TopRung: B2B Sales Gamification and Performance Management Tool

    B2B sales acceleration technologies innovator ConnectLeader has announced the availability of its TopRung sales gamification and performance management tool. TopRung uses the power of team competition to align, adopt and accelerate sales activities, as well as drive sales process adoption and create more lead generation conversations that become pipeline opportunities. TopRung uses the power of team competition, sportsmanship and fun to: Align, adopt and accelerate sales activities Drive sales process…

  • Marketing & Sales Videossalesfuel teamkeeper

    TeamKeeper: Modernize Talent Retention with Management Analytics

    A new hire aced the interview but hasn’t performed as well as expected. Team members aren’t hitting quotas because they aren’t receiving proper coaching. Talented salespeople are leaving the company because they don’t feel engaged with the work. The sales manager plays a critical role in all of the above scenarios. Strong managers are key to an organization’s success, but…

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