Salesforce
Articles Tagged salesforce:
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Email Marketing & Automation
Salesforce Marketing Cloud Preference Center: AMPScript and Cloud Page Example
True story… my career really took off over a decade ago when I started a position as an Integration Consultant for ExactTarget (now Salesforce Marketing Cloud). My job took me all over the world assisting companies in developing deep integrations with the platform and I built up so much institutional knowledge of the platform that I was promoted to Product…
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Artificial Intelligence
Salesforce: Unlock Global B2B Growth With AI-Powered Commerce
B2B companies today face increasing pressure to deliver seamless, scalable, and personalized purchasing experiences for increasingly digital-first buyers. Whether it’s meeting global customer needs, managing complex catalogs, or launching tailored storefronts faster than ever, traditional platforms can leave businesses struggling to keep up with the demands of modern e-commerce. Salesforce B2B Commerce Salesforce B2B Commerce is a connected, AI-powered e-commerce…
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Email Marketing & Automation
Marketing Cloud: Maximize Your Email Deliverability with Sender Authentication Package
Most companies sending emails genuinely underestimate how much deliverability can impact their organization. A beautiful, well-constructed, and highly effective email can be in the junk folder of someone who subscribed and wished to convert to your company. That’s a terrible situation to be in. Even worse, you may not realize that your emails are being routed to junk unless you…
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Sales Enablement, Automation, and Performance
A Comprehensive Guide To Using LinkedIn Sales Navigator
LinkedIn has revolutionized the way businesses connect with each other. Make the most out of this platform by using its Sales Navigator tool. Businesses today rely on LinkedIn to hire people across the globe, regardless of how big or small. With over 720 million users, this platform grows in size and value daily. Besides recruiting, LinkedIn is now a top…
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Customer Data Platforms
Beyond Demographics: Types of Advanced Audience Segmentation That Drive Measurable Engagement
Thank whichever guru you believe in for Marketing Automation, and the slack it affords marketers. Most commonly, we use Marketing Automation for engaging and nurturing leads. This can be achieved with drip campaigns, and behavioural-trigger notification for them to take action. Mail Merge is another heaven-sent feature. The opportunity to include every, single recipient’s name in the subject and the…
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Sales Enablement, Automation, and Performance
Chili Piper: Reinventing Your Sales Team’s Scheduling, Calendar, And Inbox
Chili Piper is an automated scheduling solution that lets you instantly qualify, route, and book sales meetings with inbound leads the moment they convert on your website. How Chili Piper Helps Sales Teams No more confusing lead distribution spreadsheets, no more back-and-forth emails and voicemails just to book a meeting, and no more lost opportunities due to slow follow up.…
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Content Marketing
Abstract: Collaborate, Version, and Handoff Your Product Designs
Design teams face numerous challenges regarding collaboration, version control, and maintaining a streamlined workflow. The constant back-and-forth of file sharing, the struggle to keep track of the latest versions, and the need for seamless teamwork can often hinder creativity and productivity. As businesses increasingly rely on design to drive innovation and user experience, finding a solution to these pain points…
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Analytics & Testing
Conga Contract Lifecycle Management: Improve Sales Efficiency With Document Workflow Automation
Conducting business that feels frictionless to the customer in the face of an increasingly complex market is no easy feat. Conga’s expertise and comprehensive solution suite for commercial operations—the processes around Configure Price Quote (CPQ), Customer Lifecycle Management (CLM), and Digital Documents—helps businesses tackle complexity with confidence so they can provide a frictionless customer experience and accelerate revenue. With Conga, businesses move faster to meet customer needs…
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Email Marketing & Automation
Email Preference Center and Unsubscribe Pages: Using Roles vs. Publications
We’ve been working with a national non-profit on a complex Salesforce and Marketing Cloud migration and implementation. Early on in our discovery, we pointed out some key issues regarding their preferences, which were very operations-based. When the company designs a campaign, it creates a list of recipients outside its email marketing platform, uploads it as a new list, designs the…
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Sales and Marketing Training
The New Marketing Mandate: Revenue, Or Else
Unemployment fell to 8.4 percent in August as America slowly recovered from the pandemic peak. However, employees, specifically sales and marketing professionals, are returning to a much different landscape—one that is unlike anything we’ve ever seen. When I joined Salesforce in 2009, we were just coming off the heels of the Great Recession. Our mentality as marketers was directly influenced by the…
