Salesforce
Articles Tagged salesforce:
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Conga Contract Lifecycle Management: Improve Sales Efficiency With Document Workflow Automation
Conducting business that feels frictionless to the customer in the face of an increasingly complex market is no easy feat. Conga’s expertise and comprehensive solution suite for commercial operations—the processes around Configure Price Quote ( CPQ ), Customer Lifecycle Management…
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Email Preference Center and Unsubscribe Pages: Using Roles vs. Publications
We've been working with a national non-profit on a complex Salesforce and Marketing Cloud migration and implementation . Early on in our discovery, we pointed out some key issues regarding their preferences, which were very operations-based. When the company designs…
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The New Marketing Mandate: Revenue, Or Else
Unemployment fell to 8.4 percent in August as America slowly recovered from the pandemic peak. However, employees, specifically sales and marketing professionals, are returning to a much different landscape—one that is unlike anything we’ve ever seen. When I joined Salesforce…
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The Ultimate Tech Stack for High-Performing Marketers
Software is eating the world . Marc Andreessen, 2011 In many ways, Andreessen was right. Think about how many software tools you use daily. A single smartphone can have hundreds of software applications on it. And that’s just one small device…
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How to Write A Title That Makes Visitors Engage
Publications always have the benefit of wrapping their headlines and titles with powerful imagery or explanations. In the digital realm, those luxuries often do not exist. Everyone's content looks very similar in a Tweet or Search Engine Result. We must…
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vidREACH: Elevate Your B2B Outreach with Personalized Video Messaging
In today's digital age, where inboxes are flooded with generic emails, it's getting harder than ever to capture the attention of your B2B prospects and clients. Traditional communication methods often fall flat, failing to forge the genuine connections that drive…
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Application Service Providers (ASPs) in the Era of Cloud Computing
Companies constantly seek ways to streamline operations, reduce costs, and stay competitive. One solution that has gained significant traction in recent years is using Application Service Providers ( ASPs ). ASPs are third-party entities that manage and distribute software-based services…
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On Demand Webinar: Creating Customer Experience Journeys in Fintech with Salesforce
As digital experience continues to be the top area of focus for Financial Service companies, the customer journey (personalized digital touchpoint occurring across channel) is the foundation of that experience. Please join us as we provide insight into how to…
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What is Robotic Process Automation?
One of the clients that I'm working with has exposed me to a fascinating industry that many marketers may not even be aware exists. In their Workplace Transformation Study, commissioned by DXC.technology , Futurum states: RPA (robotic process automation) may…
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Full Circle Insights: Funnel Metrics and Attribution for Salesforce
At most companies, marketing and sales don’t operate on a level playing field. B2B sales operations have CRM systems like Salesforce to measure performance, including overall company metrics and the granular details of team and individual performance. Since the CRM…
