Salesforce
Articles Tagged salesforce:
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Marketing Tools
The Ultimate Tech Stack for High-Performing Marketers
Software is eating the world. Marc Andreessen, 2011 In many ways, Andreessen was right. Think about how many software tools you use daily. A single smartphone can have hundreds of software applications on it. And that’s just one small device in your pocket. Now, let’s apply that same idea to the business world. A single company could use hundreds, if not…
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Content Marketing
How to Write A Title That Makes Visitors Engage
Publications always have the benefit of wrapping their headlines and titles with powerful imagery or explanations. In the digital realm, those luxuries often do not exist. Everyone’s content looks very similar in a Tweet or Search Engine Result. We must grab busy readers’ attention better than our competitors so that they click-through and get the content they are seeking. On…
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Sales Enablement, Automation, and Performance
vidREACH: Elevate Your B2B Outreach with Personalized Video Messaging
In today’s digital age, where inboxes are flooded with generic emails, it’s getting harder than ever to capture the attention of your B2B prospects and clients. Traditional communication methods often fall flat, failing to forge the genuine connections that drive engagement and conversions. What if there was a way to personalize your outreach, make your messages stand out, and foster…
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Sales and Marketing Training
Application Service Providers (ASPs) in the Era of Cloud Computing
Companies constantly seek ways to streamline operations, reduce costs, and stay competitive. One solution that has gained significant traction in recent years is using Application Service Providers (ASPs). ASPs are third-party entities that manage and distribute software-based services and solutions to customers across a wide area network, typically the Internet. Some well-known ASPs include Salesforce, Microsoft Azure, Google Cloud, and…
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Marketing Events
On Demand Webinar: Creating Customer Experience Journeys in Fintech with Salesforce
As digital experience continues to be the top area of focus for Financial Service companies, the customer journey (personalized digital touchpoint occurring across channel) is the foundation of that experience. Please join us as we provide insight into how to develop your own journeys for acquisition, onboarding, retention, and increasing value with your prospects and customers. We’ll also look at…
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Marketing Tools
What is Robotic Process Automation?
One of the clients that I’m working with has exposed me to a fascinating industry that many marketers may not even be aware exists. In their Workplace Transformation Study, commissioned by DXC.technology, Futurum states: RPA (robotic process automation) may not be at the forefront of media hype as it once was but this technology has been quietly and efficiently working…
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Analytics & Testing
Full Circle Insights: Funnel Metrics and Attribution for Salesforce
At most companies, marketing and sales don’t operate on a level playing field. B2B sales operations have CRM systems like Salesforce to measure performance, including overall company metrics and the granular details of team and individual performance. Since the CRM system functions as the de facto system of record for revenue in most companies, the sales team has credible data…
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Content Marketing
EveryoneSocial: Turn Your Employees into a Social Amplifier
EveryoneSocial is the leading employee advocacy and social selling platform that provides its customers with an average of 1,750 connections per employee, 200% increase in sales pipelines, 48% bigger deal sizes, 4x increase in brand awareness, and at one-tenth the cost of paid social media programs. Why Employee Advocacy? Every company has a powerful, untapped resource with the potential to…
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Artificial Intelligence
SalesRep.ai: Utilizing Intelligence to Automate Multi-Channel Prospect Interaction
As this video from SalesRep shows, a huge portion of outbound sales time is spent connecting or scheduling to connect with a customer. SalesRep utilizes call automation with an autonomous, natural language processing (NLP) platform to take that effort off of your sales team’s back, enabling them to focus all of their attention on the sale – not the connection.…
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Sales Enablement, Automation, and Performance
Account-Based Sales Strategy is the Future, and Groove is Here For It
When it comes to SaaS software sales, targeting individuals is hardly a model of efficiency. After all, an average of 5.4 people are involved in a single enterprise sales decision. Given that group-based vetting is the norm, account-based sales (ABS) is more productive than targeting specific leads. The account-based approach to selling, however, can be time consuming. Tracking in-depth metrics…
