Search Engine Optimization
Articles Tagged search engine optimization:
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Negative SEO Works!
Over a year ago, I wrote about the SEA industry... Search Engine Assassination . It didn't really have a term associated with it until the most recent algorithm updates. It's now known as Negative SEO ... and Google may be…
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Why Content for SEO?
Great find by good friend Chris Baggott of Compendium . Although we challenge many of the tactics that SEO companies utilize to gain ranking, there are still thousands of queries in search engines every day by people trying to find…
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Video: Local Search Strategies are Key for Large Brands
A recent post we did on 6 Keyword Misconceptions spoke to the misconception that national or international businesses should avoid local search. It's not only a misconception, it's a huge mistake. Developing an SEO strategy that ranks you regionally can…
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Building Authority for Search
I've been a long-time proponent of search engine optimization for quite some time, but my own experiences recently with Martech have honestly curbed my excitement. I used to think that SEO was the ideal means of growing traffic because it…
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The Importance of Fresh Content for SEO
I've told people for a long time that the old adage for marketing applies to content, too. Recency, frequency and value of the content are key. This is why blogging is so key to a content marketing strategy... it allows…
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Long-Tail Keywords: Don’t Just Focus on the Tip of the SEO Iceberg
One of the SEO companies used to have a photo of an iceberg on their homepage. I love the analogy of an iceberg regarding search engine optimization. A recent conversation with a client regarding their ROI on SEO held some…
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The Power of Corporate Blogging for Content Marketing
This morning, I had a fantastic time on the Open for Business radio show with Trey Pennington and Jay Handler , accomplished speakers and consultants assisting businesses to take it to the next level. The topic, of course, was Corporate…
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Have You Set Up Parameters in Webmasters?
This week, I was reviewing client sites utilizing webmasters tools. One of the oddities it identified were that many of the internal links on the site had campaign codes attached to them. This was great for the client, they could…
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SEOmoz Releases Mother of all SEO Apps
I'm a huge fan of Rand Fishkin and SEOmoz . Often I hear murmurs in the Search Engine Optimization industry about SEOmoz being right or being wrong... but I have yet to see a single organization amass as many resources,…
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Our Secret to Search Engine Optimization
Here's a typical example of the ranking stats for competitive keywords for one of our clients: 1.webp" class="s3-img" border="0" alt="ranking.png" /> Each line represents a keyword, and the Y-Axis is their ranking as recorded by Authority Labs . Less than…
