Search Engine Optimization

Articles Tagged search engine optimization:

  • Content Marketingcontent for seo infographic

    Why Content for SEO?

    Great find by good friend Chris Baggott of Compendium. Although we challenge many of the tactics that SEO companies utilize to gain ranking, there are still thousands of queries in search engines every day by people trying to find your product or service. The questions vary… so a few pages of great content just isn’t going to cut it anymore.…

  • Marketing Infographicslocal search optimization

    Video: Local Search Strategies are Key for Large Brands

    A recent post we did on 6 Keyword Misconceptions spoke to the misconception that national or international businesses should avoid local search. It’s not only a misconception, it’s a huge mistake. Developing an SEO strategy that ranks you regionally can be less competitive, require less resources, and increase your overall returns. And it doesn’t discount you ranking on non-geographic keywords…

  • Paid and Organic Search Marketingseo cheat

    How to Find an SEO Cheat

    Search engine optimization is a double-edged sword. While Google provides guidelines to webmasters to optimize their sites and utilize keywords effectively to get found and indexed properly, some SEO folks know that exploiting those algorithms can shoot them directly to the top. SEO employees are under a lot of pressure to keep their companies ranking well, SEO consultants are under…

  • Marketing Infographicsauthority building machine infographic

    Building Authority for Search

    I’ve been a long-time proponent of search engine optimization for quite some time, but my own experiences recently with Martech have honestly curbed my excitement. I used to think that SEO was the ideal means of growing traffic because it was something you could control. That’s true to an extent, but it can only take you as far as the…

  • Content Marketingfrequency

    The Importance of Fresh Content for SEO

    I’ve told people for a long time that the old adage for marketing applies to content, too. Recency, frequency and value of the content are key. This is why blogging is so key to a content marketing strategy… it allows you to write often. The chart below is from one of our clients. We optimized their site and, combined with…

  • Paid and Organic Search MarketingLong-tail keywords and SEO ROI

    Long-Tail Keywords: Don’t Just Focus on the Tip of the SEO Iceberg

    One of the SEO companies used to have a photo of an iceberg on their homepage. I love the analogy of an iceberg regarding search engine optimization. A recent conversation with a client regarding their ROI on SEO held some concerns that they only got a handful of unique visitors in the last year for the keyword phrase we were…

  • Paid and Organic Search MarketingGoogle Webmasters Tools

    Have You Set Up Parameters in Webmasters?

    This week, I was reviewing client sites utilizing webmasters tools. One of the oddities it identified were that many of the internal links on the site had campaign codes attached to them. This was great for the client, they could track each of their calls-to-action (CTA) throughout the site. It’s not so great for Search Engine Optimization, though. The problem…

  • Analytics & Testingseomoz

    SEOmoz Releases Mother of all SEO Apps

    I’m a huge fan of Rand Fishkin and SEOmoz. Often I hear murmurs in the Search Engine Optimization industry about SEOmoz being right or being wrong… but I have yet to see a single organization amass as many resources, professionals, tools and tests with regard to SEO. Rand, himself, is another reason why I love SEOmoz. Recently, when I discovered…

  • Paid and Organic Search Marketing

    Our Secret to Search Engine Optimization

    Here’s a typical example of the ranking stats for competitive keywords for one of our clients: Each line represents a keyword, and the Y-Axis is their ranking as recorded by Authority Labs. Less than 2 months in, and we’re about to get them on page 1. Within 6 months, we’ll really have some great rank for them. With over 20…

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