Articles Tagged Twitter:
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The Best Way to Manage Multiple Twitter Accounts
Please tell me you're still cheering on Twitter... I love the platform and probably always will. That said, I have struggled for months with the default Twitter desktop application for the Mac. My system would slow down to crawl, and…
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Big Data is Pushing Marketing into Real-Time
Marketers have always sought to reach their customers at just the right moment - and to do so before their competitors. With the advent of the Internet and real-time analytics, the timeframe for being relevant to your customers is shrinking.…
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Starbucks, You Could Be Doing Social Better
I pull the social media card sparingly when I have to. As a business owner, I often cringe when I see a customer publicly flog a company online. Especially when it's a policy and typically not the fault of the…
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12 Ideas to Differentiate Your Content Marketing
I love the fact that our readers stick with us even though we don't get too wildly creative. Curating and publishing a ton of infographics helps differentiate our publication from others out there - but we've not gone too far…
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Should You Invest in Online Review Monitoring to Manage Your Reputation?
Amazon , Angie's List , Trustpilot , TripAdvisor , Yelp , Google Business Profile , Yahoo! Local Listings , Choice , G2 Crowd , TrustRadius , TestFreaks , Which? , Salesforce AppExchange , Glassdoor , Facebook Ratings & Reviews ...
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Here’s Why You Should Integrate Email and Social Media Strategies
We got a bit feisty when someone shared a email versus social media infographic . The primary reason we disagreed with the versus discussion was that it shouldn't be a question of choosing one or the other, it should be…
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They’re Wrong… You’re Not Tweeting Enough
A few years ago, I would have advised people against tweeting too much. In fact, it was a key reason why people unfollowed you on Twitter . Fast forward a few years and Twitter has gone from a few chirps…
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What Measures Marketers Need to Take to Succeed Online
The 21st century has the seen the emergence of so many technologies that enable us to successfully market businesses in a more integrated and impactful way compared to the past. From blogs, e-commerce stores, online marketplaces to social media channels,…
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The New Big Deal of Influencer Marketing – with Examples
I should start by saying don't miss Douglas Karr's presentation on influencer marketing at Social Media Marketing World! What is Influencer Marketing? It means convincing influential people, bloggers, or celebrities with big followings to promote your brand on their online…
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The Data Points to a Surprise Super Bowl Commercial Winner
The most effective Super Bowl commercials may not be the ones you think. While our ability to collect data is growing, our ability to understand data is still catching up. At Perscio , our team of data scientists did a…
