Articles Tagged Twitter:
- Analytics & Testing
What Measures Marketers Need to Take to Succeed Online
The 21st century has the seen the emergence of so many technologies that enable us to successfully market businesses in a more integrated and impactful way compared to the past. From blogs, e-commerce stores, online marketplaces to social media channels, the web has become a public arena of information for customers to search and consume. For the first time, the…
- Social Media & Influencer Marketing
The New Big Deal of Influencer Marketing – with Examples
I should start by saying don’t miss Douglas Karr’s presentation on influencer marketing at Social Media Marketing World! What is Influencer Marketing? It means convincing influential people, bloggers, or celebrities with big followings to promote your brand on their online accounts. Ideally, they would do it for free, but you pay to play. This is a growing market, and the…
- Analytics & Testing
The Data Points to a Surprise Super Bowl Commercial Winner
The most effective Super Bowl commercials may not be the ones you think. While our ability to collect data is growing, our ability to understand data is still catching up. At Perscio, our team of data scientists did a deeper analysis of Twitter activity during the Super Bowl and found that the most popular commercials aren’t necessarily the ones getting…
- Analytics & Testing
Listen to What Matters on Twitter with Narratif
Narratif has just launched its tool based on latent search technologies to sift through the tidal wave of Twitter conversations and provide meaningful trending data. Rather than providing dry, quantitative data about sentiment, number of retweets, etc., Narratif povides results formatted and condensed as ranked conversations (or stories) with influencers. The interface is simple, fast and nicely laid out. It…
- Analytics & Testing
TrendSpottr: Transform Social Noise Into Actionable Early Signals
Prior to social media’s prominence, there was a lawn care company that recorded all of it’s customer calls and categorized them by topic. The system turned into a sales engine because they could identify, geographically, issues that were cropping up in the region and then send highly focused emails based on the trending topics. Lawn care lovers would see the…
- Marketing Infographics
Twitter and Video, Like Peanut Butter and Jelly
Of course television is an established traditional medium, but when we add second screen behavior it seems to me that some social mediums are better than others. Between Facebook and Twitter, I see many more conversations happening within Facebook than on Twitter. But on Twitter, I see a lot more posts that may or may not illicit feedback. If I’m…
- Marketing Infographics
How to Fully Leverage Twitter for Your Next Event
One of the Twitter Chats we really enjoy participating in is Atomic Reach’s #AtomicChat. It’s a well-produced, pre-planned chat around various marketing topics on Twitter that happens every Monday at 9PM EST. Whenever I participate, I’m always impressed with just how perfect Twitter is as a medium for this event. I’m not the only one that believes Twitter is great…
- Marketing Infographics
The Strategies that Perform Best Across Facebook, Twitter, Pinterest and LinkedIn
While the majority of marketers utilize a shotgun approach to their content production and social promotion, there are strategies that drive better results if you can apply the resources necessary to customize the experience. Pagemodo created the following infographic to serve as a social media cheat sheet with 5 Top Tips for content marketing on each of the 4 most…
- Analytics & Testing
Numerics: An Integrated Widget Dashboard for iOS
Numberics allows iPhone and iPad users to create and customize their own integrated dashboards from a growing collection of third parties. Pick from hundreds of pre-designed widgets to build an overview of website analytics, social media engagement, project progress, sales funnels, customer support queues, account balances or even numbers from your spreadsheets in the cloud. Features include: Predesigned widgets of…
- Social Media & Influencer Marketing
Does Your Business Follow Social Media Etiquette Best Practices?
Social media etiquette… the expression makes me squirm. There’s always someone trying to apply a set of rules to everything nowadays, and I can’t stand it. Of course, there are unacceptable online and offline behaviors, but the beauty of the platform is that you’ll see the results whether you follow the so-called rules. Here’s an example… I follow a large…
