User Experience
Articles Tagged user experience:
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Moqups: Plan, Design, Prototype, and Collaborate With Wireframes and Detailed Mockups
One of the really enjoyable and fulfilling jobs that I had was working as a product manager for an enterprise SaaS platform. People underestimate the process required to successfully plan, design, prototype, and collaborate on the most minor user interface…
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Responsive Web Design (RWD): What It Is, Why It Matters, and How to Implement It
The internet has fundamentally changed the way we consume information, shop, and interact with brands. People access websites from a wide range of devices, including smartphones, tablets, laptops, desktops, televisions, and even smartwatches—devices of all shapes, sizes, and capabilities. The…
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The Top Trends Shaping Digital Marketing
This is a great summary of many of the trends that we've been hammering away on with our clients - organic search, local search , mobile search, video marketing, email marketing, paid advertising, lead generation, and content marketing are key…
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10 Reasons A Company May Want to Build A Solution Versus Licensing One (And Reasons Not To)
Recently, I wrote an article advising companies not to host their videos on their infrastructure . There was some pushback from some techies who understood the ins and outs of video hosting. They had some excellent points, but video requires…
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iPhone and iPad: Elevate Your Mobile Web Experiences with Webkit CSS Capabilities
Delivering exceptional web experiences across various devices is paramount for engaging users and driving conversions. However, the fragmented nature of browser capabilities and device-specific nuances pose significant challenges for developers and designers striving to create pixel-perfect, high-performance websites. Enter the…
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Site Search: Over 20% of our Home Page Clicks Come from One Feature
We signed up for Hotjar and 1. It's a comprehensive home page with numerous sections, elements, and pieces of information. Our goal isn't to confuse people - it's to provide an organized page where visitors can find whatever they're seeking.…
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What is Robotic Process Automation?
One of the clients that I'm working with has exposed me to a fascinating industry that many marketers may not even be aware exists. In their Workplace Transformation Study, commissioned by DXC.technology , Futurum states: RPA (robotic process automation) may…
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How Netflix Increases Customer Engagement Utilizing Big Data
Data has become a precious commodity for businesses across all sectors. Netflix , the streaming giant with over 100 million subscribers, has mastered the art of harnessing big data to enhance user experience, improve content creation, and drive business growth.…
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How to Uninstall Microsoft Edge in Windows
Historically, Internet Explorer was the default web browser included with Microsoft Windows . However, with the introduction of Windows 10, Microsoft Edge became the default browser, replacing Internet Explorer. Microsoft Edge is designed to be faster, more secure, and more…
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Pricing Models, Customer Experience, and the Shrinking Importance of the Tech Stack
When opportunity strikes, you sometimes have to be willing to get your nose bloody. Scott McCorkle Not long ago, I attended a discussion led by Scott McCorkle, a well-known leader at Salesforce who served as CEO of the Salesforce Marketing Cloud. I…