Artificial Intelligence
Artificial Intelligence (AI) is revolutionizing the way businesses approach sales and marketing. By harnessing the power of machine learning, natural language processing, and predictive analytics, companies can automate processes, personalize customer experiences, and uncover valuable insights to drive growth. Key subtopics within AI for sales and marketing include chatbots, generative AI (GenAI), recommendation engines, sentiment analysis, and predictive lead scoring. Embracing AI-powered tools and strategies can help you streamline operations, improve targeting, and boost conversions. Check out the articles below to explore how AI can transform your sales and marketing efforts.
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Digital Marketing Trends & Predictions
Precautions made by companies during the pandemic significantly disrupted the supply chain, consumer buying behavior, and our associated marketing efforts this last couple of years. In my opinion, the greatest consumer and business changes happened with online shopping, home delivery,…
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The True Cost of Poor Customer Service—and How to Fix It
As a marketer, there's nothing worse than seeing a highly qualified lead hit the sales team and get dropped... or have someone sign up only to be lost due to a customer service issue. I'm actively involved in this: My…
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Julius: Scale Your Influencer Marketing with Human-Vetted Data
Connecting with an audience in a fragmented digital landscape requires more than just high-quality content; it requires a genuine human connection. Marketing teams often struggle to find authentic voices among millions of profiles, frequently wasting budgets on influencers whose followers…
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Download: The Clear & Complete Guide To Account-Based Experience (ABX)
Demandbase is transforming the way B2B companies go-to-market. Demandbase One is the most complete suite of B2B go-to-market solutions, connecting the leading account-based experience, advertising, sales intelligence, and B2B data solutions so Marketing and Sales teams at the biggest and…
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Vectr: Create Logos, Convert Images, and Collaborate With AI in Real-Time
Designing professional graphics doesn’t need to be hard or expensive. But for many creators, marketers, and entrepreneurs, traditional vector design tools can feel like a wall of complexity—with steep learning curves, bloated software, and disconnected workflows. Whether you’re trying to…
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Affinity: Leverage Your Network To Close More Deals With This Relationship Intelligence Platform and Analytics
The average customer relationship management ( CRM ) solution is a pretty static platform... a database of connections, their activities, and; perhaps, some integrations with other systems that provide additional insight or marketing opportunities. Simultaneously, every connection in your database…
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MOLOCO Cloud: Data-Driven, AI-Powered Mobile Ad Solutions for Mobile Apps
MOLOCO Cloud is an automated buying platform for ad inventory across the world’s leading programmatic exchanges and in-app ad networks. Now available as a cloud-based platform for all app marketers, MOLOCO Cloud is powered by proprietary machine learning technology that…
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Deduplication: Best Practices For Avoiding Or Correcting Duplicate Customer Data
Duplicate data does not only reduce the accuracy of business insights, but it compromises the quality your customer experience as well. Although the consequences of duplicate data are faced by everyone – IT managers, business users, data analysts – it…
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Customer-First E-Commerce: Smart Solutions for the One Thing You Can’t Afford To Get Wrong
The pandemic-era pivot toward e-commerce has come with shifted consumer expectations. Once a value-add, online offerings have now become a primary client touchpoint for most retail brands. And as the main funnel of customer interactions, the importance of virtual customer…
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Imagen: Store, Manage, and Organize Video and Rich Media Content in this Agile DAM
DIgital Asset Management ( DAM ) platforms have been around for over a decade, enabling large corporations to store, manage, organize, and distribute their brand-approved rich media files. Here's a great explainer video of how Imagen helps brands to better…
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The Top 5 Trends in Digital Asset Management (DAM) Happening In 2021
Moving into 2021, there are some advancements happening in the Digital Asset Management ( DAM ) industry. In 2020 we witnessed massive changes in work habits and consumer behavior due to covid-19. According to Deloitte, the number of people working…
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The Top Trends Shaping Digital Marketing
This is a great summary of many of the trends that we've been hammering away on with our clients - organic search, local search , mobile search, video marketing, email marketing, paid advertising, lead generation, and content marketing are key…
