Analytics & Testing
Analytics and testing are essential components of any successful digital marketing strategy. By leveraging tools and platforms that provide valuable insights into user behavior, businesses can make data-driven decisions to optimize their websites, campaigns, and overall customer experience. Key subtopics within analytics and testing include web analytics (GA4), A/B testing (A/B Testing), multivariate testing, conversion rate optimization (CRO), and user experience (UX) monitoring. Implementing a robust analytics and testing framework can help you identify areas for improvement, measure the impact of your marketing efforts, and ultimately drive better business results. Dive into the articles below to discover how analytics and testing can help you take your marketing to the next level.
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The Best Customer Acquisition Strategies Online
Whether you like it or not, every business has a revolving door of customers coming and going. We can all do things that increase retention and alleviate the additional costs and efforts associated with finding new customers, but old customers…
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Ptengine: Heat Maps, Campaign, Conversion Tracking and Analytics
While many analytics platforms on the market are remnants of technology that's over two decades old, newer technologies are more focused on user behavior and conversion funnel analysis. Heatmaps are a perfect means of seeing how users are interacting over time…
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Understanding Inbound Marketing Metrics: A Four-Level Framework for Smarter Analytics
Inbound marketing is rooted in attracting, engaging, and delighting customers through the delivery of valuable content and experiences. As marketing tools become more sophisticated, so too must our ability to measure the effectiveness of our efforts. For inbound marketers, the…
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Infographic: What is Account-Based Marketing?
Account-Based Marketing is strategic approach to business marketing in which an organization considers and targets prospect or customer accounts based on the likelihood of them doing business with the company. This is typically based on an ideal customer profile (…
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Measuring Customer Engagement Real-Time via Voice Behavior Analytics
We just wrote about the importance of response times and the opportunity for your sales or customer service team to respond... and discussed the quality of their response as well. What if you could actually measure the impact of your…
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Building Your Business Through Listening Online
We're on site in Tennessee with a company we're assisting through a strategic branding partner, Thaddeus Rex . Wonder Laboratories is an American company that manufactures and distributes nutritional supplements and vitamins. Wonder Laboratories has been around for over 25…
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What Is Passive Data Collection?
Although clients and suppliers cite passive data collection as a growing source of consumer insights, roughly two-thirds say they will not use passive data two years from now. The finding comes from research conducted by GfK and IIR among over…
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4 Strategies to Mitigate the Risk of Rampant Click Fraud
Digital Advertising will most likely be the top media advertising expenditure in 2016 according to comScore . That's also making it an irresistible target for click fraud. In fact, according to a new report on fraud in the online advertising…
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How to Make the Most of New AdWords Conversion Reporting
Which would you prefer: The attention-grabbing digital ad that attracts 1,000 website visits? Or the slow-performing one that’s received just 12 clicks so far? It’s a trick question. The answer is neither. At least, not until you know how many…
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13 Ways to Target Your Display Advertising
Display advertising continues to advance in its sophistication as we previously discussed on our interview regarding Programmatic Advertising with Pete Kluge of Adobe . If you're thinking about expanding your promotions into display advertising, there are quite a few ways…