Analytics & Testing
Analytics and testing are essential components of any successful digital marketing strategy. By leveraging tools and platforms that provide valuable insights into user behavior, businesses can make data-driven decisions to optimize their websites, campaigns, and overall customer experience. Key subtopics within analytics and testing include web analytics (GA4), A/B testing (A/B Testing), multivariate testing, conversion rate optimization (CRO), and user experience (UX) monitoring. Implementing a robust analytics and testing framework can help you identify areas for improvement, measure the impact of your marketing efforts, and ultimately drive better business results. Dive into the articles below to discover how analytics and testing can help you take your marketing to the next level.
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What Web Analytics 2.0 Taught Me About Understanding My Visitors
As marketers, we talk endlessly about traffic and how to get more of it, how to convert it, and how to measure it. But few of us truly understand who our visitors are and why they are coming to our…
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GoodData: SaaS On Demand Business Intelligence
As marketers, we're deluged with data. Just yesterday I was developing an SEO progress report that brought me from rank tracking , Webmasters data , Google Analytics data and HubSpot to incorporate the key metrics and align the reporting to…
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Website First Impressions
So many companies simply don't perform well on the Internet due to the aesthetics of their site. Design may be one of the most under-rated investments you can make, mostly because it's so difficult to measure the return. You have…
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Google Experiments in Google Analytics… Meh
Google Website Optimizer is kaput, replaced with Google Experiments. With Content Experiments, you can compare how different web pages perform using a random sample of your visitors, define what percentage of your visitors are included in the experiment, choose which…
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Lithium Customer Intelligence Center: From Customers to Superfans
In today's social-centric world, what customers say about the brand generate far more traction than any advertisement or paid content can deliver. It's no wonder marketers strain their ears to try and understand what the customer is saying about the…
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Votigo Expands to a Complete Social Marketing Platform
Votigo has been around for a while with a no non-sense set of apps for Facebook contests. They've been slowly expanding their competitively priced platform, though, having now expanded their SaaS Platform to manage promotions, applications, conversations, social CRM, and…
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Online Testing Essentials
So you've finally deployed all of your online marketing strategies and they're integrated and functioning well. You're able to measure and see the impact of each strategy independently... now it's time to begin testing. Where do you start? From KISSmetrics…
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Zuberance: Unlock Always-On UGC and Referral Sales Fast
Customer trust is collapsing. Paid reach costs more every quarter, organic visibility is unpredictable, and audiences are increasingly numb to traditional marketing. Yet one channel continues to outperform every other form of persuasion: real customers sharing real experiences. Brands that…
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The Price of Free Website Testing
This is a debate that continues to rage on when it comes to the Internet... why should I pay for a solution when I can use a free one? We utilize many free applications - but given our experience in…
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10 Mobile Strategy Considerations
Planning to embrace mobile engagement in a big way? There are many considerations that companies simply don't anticipate or work to maximize their mobile strategies. Make sure to pay heed to the following tips: Seamless Technology - While technology for…