Analytics & Testing
Analytics and testing are essential components of any successful digital marketing strategy. By leveraging tools and platforms that provide valuable insights into user behavior, businesses can make data-driven decisions to optimize their websites, campaigns, and overall customer experience. Key subtopics within analytics and testing include web analytics (GA4), A/B testing (A/B Testing), multivariate testing, conversion rate optimization (CRO), and user experience (UX) monitoring. Implementing a robust analytics and testing framework can help you identify areas for improvement, measure the impact of your marketing efforts, and ultimately drive better business results. Dive into the articles below to discover how analytics and testing can help you take your marketing to the next level.
-
Without the Right Tools…
Years ago, I grabbed dinner with my friend Adam Small. After catching up, we decided to see a 3D movie. The theater was packed, the previews ended, the lights dimmed—and then the immersive experience abruptly stalled. A man somewhere behind…
-
The Visual Display of Information: Omniture vs Webtrends
We have clients that utilize both Omniture and Webtrends. Of course, if you've read this blog, you know that Webtrends is a client. That's full disclosure that I may have a biased view of things... but hopefully one look at…
-
Conversions: Meet the Intent of your Visitor
It may seem like an obvious question, but it when your site is designed to respond to the intent of each kind of visitor you're able to convert more. Visitors will come to your site for a number of reasons:…
-
Aw, Heck. I Guess I’ll Start A Marketing Business!
What do you get when you mix a high unemployment rate with a highly educated (some say over-educated) society? Consultants, of course. Lots of them. After all, if you've been in corporate marketing for 25 years where you were fortunate enough to have…
-
Ready, Fire, Aim
This evening was a great night spent with some very well-known sales, marketing and branding experts. We were invited to a very nice restaurant in a private room. The purpose of the meeting was to help a colleague who wanted…
-
The Value of Visitor Actions
We measure a lot with analytics , but we don't often put a value on each of the actions a visitor takes when they connect with us online. It's important that companies pay attention to more than visits and conversions...…
-
Social Media + Analytics = Inaccurate
If I were to ask you which source provided more traffic to your site, Twitter or Facebook... how would you determine that? The majority of web analytics users would log in and look at their referring sources and come up…
-
SEOmoz Releases Mother of all SEO Apps
I'm a huge fan of Rand Fishkin and SEOmoz . Often I hear murmurs in the Search Engine Optimization industry about SEOmoz being right or being wrong... but I have yet to see a single organization amass as many resources,…
-
Marketing Conductors… err.. Consultants
When I started DK New Media , one of the decisions to make was actually how to brand the company. As I think about marketing and its evolution, I often compare it to a conductor and a symphony. As a…
-
Designed to Indicate Something Out of the Ordinary
My kids are always making fun of me for my love of animated movies - I simply can't get enough of them. As I was watching Madagascar 2, I loved this scene where the red light begins flashing on and…