Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
YaySMTP: Send Email Via SMTP In WordPress With Microsoft 365, Live, Outlook, or Hotmail
If you’re running WordPress as your content management system, the system is typically configured to push email messages (like system messages, password reminders, etc.) through your host. However, this isn’t an advisable solution for a couple of reasons: Some hosts actually block the ability to send outbound emails from the server so that they’re not a target for hackers to…
- Customer Data Platforms
How To Merge Purge Large Databases
An average enterprise uses 464 custom applications to digitize its business processes. But when it comes to generating useful insights, the data residing at disparate sources must be combined and merged together. Depending on the number of sources involved and the structure of data stored in these databases, this can be quite a complex task. For this reason, it is…
- Content Marketing
Five Questions You Need To Answer When Optimizing Your Content Marketing Strategies
Off and on I notice that some social media pundits tell companies it doesn’t matter where they participate in social media, only that they actually do. Others argue the development of a social media strategy before ever starting. There are five questions you need to ask yourself when creating content on the web: Where should the content be placed? –…
- Sales Enablement, Automation, and Performance
Why PreSales Is Poised To Own The Buyer Experience: An Inside Look At Vivun
Imagine there was no Salesforce for Sales teams, Atlassian for developers, or Marketo for marketing people. That’s essentially what the situation was for PreSales teams just a few years ago: this extraordinarily important, strategic group of people didn’t have a solution designed for them. Instead, they had to combine their work using custom solutions and spreadsheets. Yet this underserved group…
- Content Marketing
10 Ways To Find The Perfect Influencers For Your Brand
As a business, you know that influencer marketing is an important part of your marketing strategy. After all, 92% of consumers trust earned media more than any other form of advertising, and influencer marketing can deliver as much as 11x higher ROI than traditional forms of digital marketing. But with so many options out there, it can be hard to figure out how to…
- Paid and Organic Search Marketing
The Best WordPress SEO Plugin: Rank Math
Rank Math SEO Plugin for WordPress is a lightweight search engine optimization plugin for WordPress that includes sitemaps, rich snippets, content analysis, and redirects.
- Customer Data Platforms
Why Your Business Needs To Be Paying Attention To CCPA Compliance
California’s famously sunny, laid-back surfer culture belies its role in shifting national conversations on hot-button issues through the passage of landmark legislative acts. The first to pass everything from air pollution to medicinal marijuana to no-fault divorce legislation, California is leading the fight for consumer-friendly data privacy laws. The California Consumer Privacy Act (CCPA) is the United States’ most comprehensive…
- Content Marketing
WP Migrate: The Easiest Way To Separate A Single Site Away From WordPress Multisite
One of our clients grew to a point that their company separated from their parent company. At issue was that the parent company was managing all of their subbrands via WordPress Multisite. What is WordPress Multisite? WordPress Multisite is a pretty unique feature built within WordPress that enables quite a bit of customization and permissions across a network of sites…
- Social Media & Influencer Marketing
How To Drive More Traffic And Conversions From Social Media
Social media is a great way to generate traffic and brand awareness, but it is not easy to convert visitors into leads or generate instant conversions. Social media platforms are tough for marketing inherently because people use them to get entertained and distracted from work. They may not be too willing to think about their business, even if they are…
- Social Media & Influencer Marketing
8 Tools For Influencer Marketing Research Relevant To Your Niche
The world is constantly changing and marketing is changing with it. For marketers, this development is a two-sided coin. On one hand, it’s exciting to be continually catching up with marketing trends and coming up with new ideas. On the other hand, as more and more areas of marketing arise, marketers become busier — we need to handle marketing strategy, content, SEO,…
