Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-    Bloomreach: Empowering E-commerce Marketers to Drive More Results with Less ComplexityThe past few years have seen e-commerce accelerate at breakneck speed. And while that growth has evened out as of late, the potential of e-commerce has hardly reached its limit. Over two billion people made online purchases in 2022, and… 
-    How to Optimize Your On-Page SEO for Periods of High Customer ActivityWhether you’re gearing up for Christmas or preparing for any other seasonal boost for sales, your website must be ready to experience greater traffic and purchase intent. With this in mind, on-page optimization for your search engine optimization ( SEO… 
-      Grow: Empower Your Marketing Team With No-Code Business IntelligenceMaking data-driven decisions shouldn’t be the privilege of analysts or IT teams—it should be the superpower of every employee. Companies are often hindered by fragmented tools, inaccessible data, and slow, technical bottlenecks that hinder insights when they’re most needed. Grow… 
-    B2B Martech: Applying Consumer Marketing Strategies In The Business WorldThe masses have spoken – between the demand for digitized customer experiences and streamlined digital business operations, the marketing technology space has grown an additional 24% since 2020. But most martech investments and advancements have been largely confined to the… 
-    Pantheon: How to Deploy WordPress on this Managed WordPress DevOps PlatformPantheon stands apart in the managed WordPress hosting landscape by positioning itself not just as a web host but as a full-scale WebOps platform built for agile teams. While most managed WordPress providers focus on performance optimizations, automated backups, and… 
-    The Challenges of E-commerce Replatforming — No Pain, No Gain?Rolling out new eCommerce infrastructure isn’t easy, particularly when it comes to deciding exactly what you need to implement and defining a system architecture that is fit for the long term. Replatforming isn’t just a significant investment of money and… 









