Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Analytics & Testing
How Email Marketers Are Using Predictive Analytics To Improve Their E-commerce Results
The emergence of predictive analytics in email marketing has become popular, especially in the e-commerce industry. Utilizing predictive marketing technologies has the capability to improve targeting, timing, and ultimately convert more business via email. This technology is playing a key role in identifying what products your customers are likely to purchase, when they’re likely to make a purchase, and the personalized…
- Analytics & Testing
How Do UTM Parameters In Email Work With Google Analytics Campaigns?
We do quite a bit of migration and implementation projects of email service providers for our clients. While it’s not often specified in the statements of work, one strategy that we always deploy is ensuring that any email communications are automatically tagged with UTM parameters so that companies can observe the impact of email marketing and communications on their overall…
- E-commerce and Retail
The Quick Guide To Creating Shopping Cart Rules in Adobe Commerce (Magento)
Creating unmatched shopping experiences is the primary mission of any e-commerce business owner. In the pursuit of a steady flow of customers, merchants introduce diverse shopping benefits, such as discounts and promotions, to make purchasing even more satisfying. One of the possible ways to achieve this is by creating shopping cart rules. We’ve compiled the guide to creating shopping cart…
- Marketing & Sales Videos
Adobe Creative Cloud Express: Beautiful Templates for Social Media Content, Logos, and More
When Mari Smith says she loves a tool for marketing on Facebook, it means it’s worth looking into. And that’s just what I did. Adobe Creative Cloud Express, previously known as Adobe Spark, is a free integrated web and mobile solution for creating and sharing impactful visual stories. Creative Cloud Express makes it easy to get started with tons of…
- Artificial Intelligence
How to be Persistent in Sales Without Turning Off Your Leads
Timing is everything in business. It can be the difference between a potential new client and being hung up on. It’s not expected that you’ll reach a sales lead on your first outreach call attempt. It may take a few tries as some research suggests it can take as many as 18 calls before you reach a lead on the phone for…
- Customer Data Platforms
Talend Data Preparation: Clean CRM Data for Smarter Insights Fast
The promise of actionable insights often runs headfirst into the messy reality of unclean data. Business leaders know their teams can’t afford to waste time on manual data cleaning when faster, more accurate decisions are needed. Yet data analysts, marketers, product managers, and even executives often get bogged down in fixing errors, reconciling formats, and struggling with outdated datasets instead…
- E-commerce and Retail
The Easiest Way To Minify Your Shopify CSS That’s Built Using Liquid Variables
We built out a Shopify Plus site for a client that has a number of settings for their styles in the actual theme file. While that’s really advantageous for easily adjusting styles, it means that you don’t have a static cascading style sheets (CSS) file that you can easily minify (reduce in size). Sometimes this is referred to as CSS…
- Artificial Intelligence
The 8 Best (Free) Keyword Research Tools for 2022
Keywords have always been essential for SEO. They let search engines understand what your content is about thus show it in SERP for the relevant query. If you have no keywords, your page will not get to any SERP as search engines will not be able to understand it. If you have some wrong keywords, then your pages will be…
- Social Media & Influencer Marketing
B2B: How to Create an Effective Social Media Lead Generation Funnel
Social media is a great way to generate traffic and brand awareness but it may be quite challenging in generating B2B leads. Why is social media not as effective at serving as a B2B sales funnel and how to overcome that challenge? Let’s try to figure it out! Social Media Lead Generation Challenges There are two main reasons why social media platforms…
- Artificial Intelligence
Grapes in, Champagne Out: How AI is Transforming the Sales Funnel
Behold the plight of the sales development rep (SDR). Young in their career and often short on experience, the SDR strives to get ahead in the sales org. Their one responsibility: recruit prospects to fill the pipeline. So they hunt and hunt but can’t always find the best hunting grounds. They create lists of prospects they think are great and…
