Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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E-commerce and Retail
Aspire: The Influencer Marketing Platform For High-Growth Shopify Brands
If you’re an avid reader of Martech Zone, you know that I have mixed feelings on influencer marketing. My view of influencer marketing isn’t that it doesn’t work… it’s that it needs to be implemented and tracked well. There are a few reasons why: Purchase Behavior – Influencers may build brand awareness, but not necessarily convince a visitor to actually…
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Social Media & Influencer Marketing
Shoutcart: A Simple Way To Buy Shoutouts From Social Media Influencers
Digital channels continue to grow at a rapid rate, a challenge to marketers everywhere as they decide what to promote and where to promote their products and services online. As you look to reach new audiences, there are traditional digital channels like industry publications and search results… but there are also influencers. Influencer marketing continues to grow in popularity because…
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Content Marketing
ConvertMore: Convert More Website Visits With This Phone Callback Widget
As you view your site’s analytics, one thing you’re always seeking to do is to increase the conversions of visitors. Content and a great user experience can drive engagement on a site, but that doesn’t necessarily bridge the gap between engagement and actually driving the conversion. When people want to connect personally with you, are you enabling them to? We…
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Customer Data Platforms
PowerChord: Centralized Local Lead Management and Distribution for Dealer-Distributed Brands
The larger brands get, the more moving parts appear. Brands sold through a network of local dealers have an even more complex set of business goals, priorities, and online experiences to consider — from the brand perspective down to the local level. Brands want to be easily discovered and purchased. Dealers want new leads, more foot traffic, and increased sales.…
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Analytics & Testing
Audiense Insights: Audience Segmentation Intelligence and Analysis Software
A key strategy and challenge when developing and marketing a brand is understanding who your market is. Great marketers avoid the temptation of guessing because we’re often biased in our approach. Anecdotal stories from internal decision-makers who have relationships with their market often don’t uncover the overall view of our audience is for a few reasons: The loudest prospects or…
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Advertising Technology
Marpipe: Arming Marketers With The Intelligence They Need To Test And Find Winning Ad Creative
For years, marketers and advertisers have depended upon audience targeting data to know where and in front of whom to run their ad creative. But the recent shift away from invasive data-mining practices — the result of new and necessary privacy regulations put in place by GDPR, CCPA, and Apple’s iOS14 — have left marketing teams scrambling. As more and…
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Customer Data Platforms
Why Buyers Are Underwhelmed by B2B E-Commerce Personalization (And How To Fix It)
Customer experience has long been, and continues to be, a top priority for B2B businesses on their journey toward digital transformation. As part of this shift toward digital, B2B organizations face a complex challenge: the need to ensure both consistency and quality across the online and offline purchase experiences. Yet, despite organizations’ best efforts and sizable investments in digital and…
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Email Marketing & Automation
What is Email Authentication? SPF, DKIM, and DMARC Explained
When we work with large email senders or migrate them to a new email service provider (ESP), email deliverability is paramount in researching the performance of their email marketing efforts. I’ve criticized the industry before (and I continue to) because the permission of email is on the wrong side of the equation. If internet service providers (ISPs) wish to guard…
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Content Marketing
How To Develop Website, Ecommerce, Or Application Color Schemes
We’ve shared quite a few articles on the importance of color with respect to a brand. For a website, e-commerce site, or mobile or web application, it’s just as critical. Colors have an impact on: The initial impression of a brand and its value – for example, luxury goods often utilize black, red implies excitement, etc. Purchase decisions – the…
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E-commerce and Retail
Sellfy: Build Your E-commerce Business Selling Products or Subscriptions In Minutes
Sellfy is an easy-to-use eCommerce solution for creators looking to sell digital and physical products as well as subscriptions and print-on-demand – all from one storefront. Whether it’s eBooks, music, videos, courses, merchandise, home decor, graphics, or any other type of business. Start easily – Create a store in a couple of clicks. Sign up, add your products, customize your store and…
