Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Voucherify: Launch Personalized Promotions With Voucherify’s Free Plan
Voucherify is an API-first Promotion and Loyalty Management Software that helps launch, manage, and track personalized promotional campaigns like discount coupons, automatic promotions, gift cards, sweepstakes, loyalty, and referral programs. Personalized promotions, gift cards, giveaways, loyalty, or referral programs are essential…
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ZoomInfo: Accelerate Your B2B Pipeline With Company Data as a Service (DaaS)
If you’re selling to businesses, you know how difficult it is to find prospective companies and track down the decision-makers there… let alone understand their intent to actually purchase. B2B sales superstars are some amazing sleuths, making call after call…
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Hey DAN: How Voice to CRM Could Bolster Your Sales Relationships and Keep You Sane
There are just too many meetings to pack into your day and not enough time to record those valuable touch points. Even pre-pandemic, sales and marketing teams typically had over 9 external meetings a day and now with remote and…
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How To Avoid Making Bad Infographics
Infographics are often hailed as the perfect marriage of data and design: a visually engaging format that distills complex information into digestible insights. But in practice, many infographics fail—not because the information is wrong, but because the execution misunderstands the…
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SellerSmile: Why Should You Outsource Your E-commerce Support Team
When the pandemic struck and retailers were shut down, it didn’t just impact the retail outlets. It impacted the entire supply chain that fed those retailers as well. My digital transformation consulting firm is working with a manufacturer right now…
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Internet Usage Statistics 2021: The Data Never Sleeps 8.0
In an increasingly digitized world, exacerbated by the emergence of COVID-19, these years have introduced a new era in which technology and data play a larger and crucial part in our daily lives. For any marketer or business out there,…
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How Reverse Logistics Solutions Can Streamline Returns Processing in the E-Commerce Marketplace
The COVID-19 pandemic hit and the entire shopping experience changed suddenly and completely. More than 12,000 brick-and-mortar stores closed in 2020 as shoppers moved to shop online from the comfort and safety of their homes. To keep up with changing consumer habits,…
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Infographic: How to Mix Up Your Content Marketing
I enjoyed this infographic from JBH and the story and imagery it produces as you think about content. 77% of marketers now utilize content marketing and 69% of brands create more content than they did a year ago. And just…
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The New Face of E-Commerce: The Impact of Machine Learning in the Industry
Did you ever anticipate that computers might be able to recognize and learn patterns in order to make their own decisions? If your answer was no, you are in the same boat as plenty of experts in the e-commerce industry;…
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Rebranding: How Embracing Change Will Grow Your Company Brand
It goes without saying that rebranding can produce tremendous positive results for a business. And you know this is true when the very companies that specialize in creating brands are the ones first to rebrand. About 58% of agencies are rebranding as…
