Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How to be Persistent in Sales Without Turning Off Your Leads
Timing is everything in business. It can be the difference between a potential new client and being hung up on. It’s not expected that you’ll reach a sales lead on your first outreach call attempt. It may take a few…
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Talend Data Preparation: Clean CRM Data for Smarter Insights Fast
The promise of actionable insights often runs headfirst into the messy reality of unclean data. Business leaders know their teams can’t afford to waste time on manual data cleaning when faster, more accurate decisions are needed. Yet data analysts, marketers,…
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The Easiest Way To Minify Your Shopify CSS That’s Built Using Liquid Variables
We built out a Shopify Plus site for a client that has a number of settings for their styles in the actual theme file. While that's really advantageous for easily adjusting styles, it means that you don't have a static…
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The 8 Best (Free) Keyword Research Tools for 2022
Keywords have always been essential for SEO. They let search engines understand what your content is about thus show it in SERP for the relevant query. If you have no keywords, your page will not get to any SERP as…
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B2B: How to Create an Effective Social Media Lead Generation Funnel
Social media is a great way to generate traffic and brand awareness but it may be quite challenging in generating B2B leads. Why is social media not as effective at serving as a B2B sales funnel and how to overcome…
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Grapes in, Champagne Out: How AI is Transforming the Sales Funnel
Behold the plight of the sales development rep ( SDR ). Young in their career and often short on experience, the SDR strives to get ahead in the sales org. Their one responsibility: recruit prospects to fill the pipeline. So…
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6 Game-Changing SEO Tips: How These Businesses Grew Organic Traffic to 20,000+ Monthly Visitors
In the world of search engine optimization ( SEO ), only those who have actually succeeded can shed light on what it actually takes to grow your website to tens of thousands of visitors per month. This proof of concept…
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How Your Sales and Marketing Teams Can Stop Contributing To Digital Fatigue
The last couple of years has been an incredible challenge for me. On the personal side, I was blessed with my first grandchild. On the business side, I joined forces with some colleagues that I highly respect and we're building…
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How Is Apple’s Mail Privacy Protection (MPP) Impacting Email Marketing?
With the recent release of iOS15, Apple provided its email users with Mail Privacy Protection ( MPP ), limiting the use of tracking pixels to measure behaviors like open rates, device utilization, and dwell time. MPP also conceals users’ IP…
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Sellics Benchmarker: How to Benchmark Your Amazon Advertising Account
There are often times that we wonder, as marketers, how our ad spend is doing in compared to other advertisers in our industry or across a specific channel. Benchmark systems are designed for this reason - and Sellics has a…
