Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Sales Enablement, Automation, and Performance
Sales Outreach: Six Strategies That Win Hearts (And Other Tips!)
Writing business letters is a concept that stretches back to the past. At those times, physical sales letters were a trend aimed to replace door-to-door marketers and their pitches. Modern times require modern approaches (just look at the changes in display advertising) and writing business sales letters is no exception. Some general principles concerning the form and elements of a good sales…
- Marketing Tools
Vectr: Create Logos, Convert Images, and Collaborate With AI in Real-Time
Designing professional graphics doesn’t need to be hard or expensive. But for many creators, marketers, and entrepreneurs, traditional vector design tools can feel like a wall of complexity—with steep learning curves, bloated software, and disconnected workflows. Whether you’re trying to convert an image to SVG, create a scalable logo, or collaborate with your team, the friction of old-school design tools…
- Customer Data Platforms
Syncari: Unify and Manage Cross-Functional Data, Automate Workflows And Distribute Trusted Insights Everywhere.
Companies are drowning in data that accumulates in their CRM, marketing automation, ERP, and other cloud data sources. When crucial operating teams cannot agree on which data represents the truth, performance is stifled and revenue goals are harder to attain. Syncari wants to make life easier for people who work in marketing ops, sales ops, and revenue ops who continually…
- E-commerce and Retail
2Checkout: Scale Your Payment Processing Globally To Maximize Revenue
If you’ve never had the opportunity to integrate a payment processing solution, you’re in for quite the learning experience. Payment processors have a range of features and offerings, from fees and how long your payments are held to the user’s checkout experience, global support, fraud prevention, and the quality of tools for you to monitor revenue. 2Checkout is a cloud-based…