Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Five Steps You Can Take Today to Boost Your Amazon Sales
Recent shopping seasons were certainly atypical. During a historic pandemic, shoppers abandoned brick-and-mortar shops in droves, with Black Friday foot traffic falling by more than 50% year-over-year. In contrast, online sales surged, particularly for Amazon. In 2020, the online giant…
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How E-commerce CRM Benefits B2B and B2C Businesses
A significant shift in customer behavior has impacted many industries in recent years, but the e-commerce sector has been hit the hardest. Digitally savvy customers have gravitated toward a personalized approach, touchless shopping experience, and multichannel interactions. These factors are…
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Gleam: Marketing Apps Designed To Grow Your Business
A friend of mine said that he believes marketing is a job where you make people who don't want to buy something buy it. Ouch... I respectfully disagreed. I believe that marketing is the art and science of pushing and…
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Why You and Your Customer Should Act Like a Married Couple in 2022
Customer retention is good for business. Nurturing customers is an easier process than attracting new ones, and satisfied customers are far more likely to make repeat purchases . Maintaining strong customer relationships not only benefits your organization’s bottom line, but…
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Brax: Create, Optimize, And Scale Your Native Advertising From A Single Dashboard
Much of the complexity of working with Native Advertising networks is the difficulty of working across ad networks and their tools to measure, compare, create, optimize, and scale your native advertising. Brax: Manage Native Ads All In One Place https://youtu.be/Ru_nglYjzZQ…
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5 Ways Animated Explainer Videos Increase Inbound Marketing Effectiveness
When we say video has become an essential part of our daily lives, we're not joking. We watch online videos daily on our computers, phones, and even Smart TVs. According to YouTube, the number of hours people spend watching videos…
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WordPress Plugin: How to Add a Lightweight, Custom Pinterest Pinit Button on Image Hover
If you run a WordPress site and want to make your content more shareable on Pinterest , one of the simplest yet most effective enhancements is adding a Pin It button that appears when users hover over images. While Pinterest…
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Great Data, Great Responsibility: How SMBs Can Improve Transparent Marketing Practices
Customer data is essential for small and midsize businesses ( SMBs ) to better understand customer needs and how they interact with the brand. In a highly competitive world, businesses can stand out by leveraging data to create more impactful,…
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Queue-it: Add A Virtual Waiting Room To Your Website To Manage High Traffic Surges
We can't take orders... site is down because it's getting crushed with traffic. These is never the words you want to hear if you've ever been part of a product launch, an online sale, or selling tickets to an event...…
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ReferralCandy: A Complete E-commerce Referral Platform You Can Launch In Minutes
For the last few weeks, we've been sharing our successful launch of our client's site where you can buy dresses online. One strategy we wanted to deploy was building out a referral program for customers, affiliate marketers, and influencers. Some…
