Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Detecting Your Prospect’s Buying Triggers: Lessons from the Mall
One of the most frequently asked questions I hear is: How do you determine which message to use for a landing page or advertising campaign? It’s the right question. The wrong message will overpower good design, the right channel, and…
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6 Ways to Work With Influencers Without Sponsorships
While many people believe that influencer marketing is solely reserved for large companies with enormous resources, it may be surprising to know that it often requires no budget. Many brands have pioneered influencer marketing as the main driving factor behind…
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Plezi One: A Free Tool To Generate Leads With Your B2B Website
After several months in the making, Plezi , a SaaS marketing automation software provider, is launching its new product in public beta, Plezi One. This free and intuitive tool helps small and medium-sized B2B companies transform their corporate website into…
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Behavioral Advertising vs. Contextual Advertising: What’s the Difference?
Digital advertising sometimes gets a bad rap for the expense involved, but there is no denying that, when done correctly, it can bring about powerful results. The thing is digital advertising enables a far wider reach than any form of…
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How to Optimize Welcome Message Emails for Maximum Engagement
A well-crafted welcome message is one of the most effective ways to build trust, set expectations, and move new subscribers further down your funnel. This first impression can determine whether a user stays engaged with your brand or quietly disappears.…
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Aspire: The Influencer Marketing Platform For High-Growth Shopify Brands
If you're an avid reader of Martech Zone, you know that I have mixed feelings on influencer marketing . My view of influencer marketing isn't that it doesn't work... it's that it needs to be implemented and tracked well. There…
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Shoutcart: A Simple Way To Buy Shoutouts From Social Media Influencers
Digital channels continue to grow at a rapid rate, a challenge to marketers everywhere as they decide what to promote and where to promote their products and services online. As you look to reach new audiences, there are traditional digital…
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ConvertMore: Convert More Website Visits With This Phone Callback Widget
As you view your site's analytics, one thing you're always seeking to do is to increase the conversions of visitors. Content and a great user experience can drive engagement on a site, but that doesn't necessarily bridge the gap between…
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PowerChord: Centralized Local Lead Management and Distribution for Dealer-Distributed Brands
The larger brands get, the more moving parts appear. Brands sold through a network of local dealers have an even more complex set of business goals, priorities, and online experiences to consider -- from the brand perspective down to the…
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Audiense Insights: Audience Segmentation Intelligence and Analysis Software
A key strategy and challenge when developing and marketing a brand is understanding who your market is. Great marketers avoid the temptation of guessing because we're often biased in our approach. Anecdotal stories from internal decision-makers who have relationships with…
