Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Imagen: Store, Manage, and Organize Video and Rich Media Content in this Agile DAM
DIgital Asset Management (DAM) platforms have been around for over a decade, enabling large corporations to store, manage, organize, and distribute their brand-approved rich media files. Here’s a great explainer video of how Imagen helps brands to better ingest and…
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The Dangers of Discounting: How Price Cuts Can Undermine Your Business
Discounting is a common strategy for businesses aiming to attract customers and boost sales, but it comes with significant risks that can erode long-term profitability and brand value. While offering discounts may seem like a quick fix to drive revenue,…
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Ambition: Gamification To Manage, Motivate, and Maximize Your Sales Team’s Performance
Sales performance is essential to any growing business. With an engaged sales team, they feel more motivated and connected to the organization’s goals and objectives. The negative impact of disengaged employees on an organization can be substantial — such as…