Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How To Use High-Resolution Images for Retina Displays In Your HTML Email
Retina display is a marketing term used by Apple to describe a high-resolution display that has a pixel density high enough that the human eye is unable to distinguish individual pixels at a typical viewing distance. A retina display typically…
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How to Use A Zoom Meeting to Record A Remote Guest On Your Podcast in Separate Tracks
I can't tell you all the tools that I've used or subscribed to in the past to record podcast interviews remotely - and I had problems with all of them. It didn't matter how good my connectivity was or the…
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Stirista Powers Its New Identity Graph with Real-Time Data
Consumers make purchases at an online store from your home computer, visit a product page at another site on a tablet, use a smartphone to post about it on social media and then go out and physically buy a related…
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Avoid the App Store with Apple iOS Add to Home Screen
I'll catch some flack for this, but I'm not a Mac fan. Ok, I just plain can't stand them. I can't put my finger on why, but here's a start: to develop an App for the illustrious iPhone, you must…
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Breaking the Wall: What U.S. Marketers Need to Know Before Entering China
As U.S. companies explore growth opportunities abroad, China remains a key market due to its size, digital maturity, and expanding middle class. But entering China successfully requires more than just translating campaigns or launching a local website. The business environment,…
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How To Perform Competitor Analysis for Identifying Link Building Prospects
How do you find new backlink prospects? Some prefer to search for websites on a similar topic. Some look for business directories and web 2.0 platforms. And some just buy backlinks in bulk and hope for the best. But there…
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Building Value into Every Step of Your Customer Journey
Closing a sale is a big moment. It’s when you can celebrate all the work that has gone into landing a new customer. It’s where the efforts of all your people and your CRM and MarTech tools have been delivered.…
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Moz Local: Maximize Your Local Online Presence Through Listing, Reputation, and Offer Management
As a majority of people learn about and find local businesses online, a robust online presence is essential. Accurate information about the business, good quality photos, the latest updates, and responses to reviews help people learn more about your business and…
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YouTube: How To Provide Your Agency or Videographer With User Access To Your Channel
Yet again, I'm working with a business that is leaving an agency and working with me to optimize their YouTube presence ... and, yet again, the agency that they were working with has ownership of all of their accounts. I've…
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Leading with TIDE: A Practical Framework for Modern Team Management
Strong leadership is no longer defined by authority alone in today's workplace. The best leaders foster cultures of collaboration, trust, and emotional intelligence—especially in environments that are increasingly hybrid, diverse, and fast-paced. To support this shift, my acronym TIDE offers…
