Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Adding an Email Preheader Increased My Inbox Placement Rate by 15%
Email delivery is stupid. I'm not kidding. It's been around for over 20 years, but we still have 50+ email clients displaying the same code differently. And we have tens of thousands of Internet Service Providers ( ISPs ) who…
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10 Social Media Tactics that Boost Shares and Conversions
Contrary to popular belief, social media marketing is more than just being consistent with your posts online. You have to come up with content that's creative and influential – something that will make people want to take action. It may…
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Digital Housekeeping: How To Market Your Post-COVID Property For Proper Returns
As expected, opportunity in the post-COVID market has shifted. And so far it seems clear that it’s shifted in favor of property owners and real estate investors. As the demand for shorter-term stays and flexible accommodations continues to climb, anyone…
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5 Things You Need to Consider Before Launching Your E-commerce Website
Thinking about launching an e-commerce website? Here are five things that you need to consider before launching your e-commerce website: 1. Have The Right Products Finding the right product for an e-commerce business is easier said than done. Assuming that you…
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The Wall Printer: A Vertical Printing Solution For Indoor or Outdoor Walls
I have a friend of mine that designs and paints wall murals and does amazing work. While this art is an incredible investment that can transform a workspace or retail location, the ability to design and paint a precision graphic…
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What is Pay-Per-Click (PPC) Advertising? History, Trends, Best Practices, Industry Averages, and Statistics
A question that I still get asked by mature business owners is whether or not they should do pay-per-click ( PPC ) marketing or not. It's not a simple yes or no question. PPC offers an amazing opportunity to push…
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Flickr Pro: Unlock Unlimited Image Storage and Pro-Level Perks Today
Photography has always been about more than just taking a shot—it’s about preserving, sharing, and showcasing your vision to the world. Yet for many photographers, managing storage, navigating ads, and tracking engagement can feel like roadblocks instead of stepping stones.…
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What is Drupal?
Are you looking at Drupal ? Have you heard of Drupal but are not sure what it can do for you? Is the Drupal icon just so cool that you want to be a part of this movement? Drupal is…
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Download: The Clear & Complete Guide To Account-Based Experience (ABX)
Demandbase is transforming the way B2B companies go-to-market. Demandbase One is the most complete suite of B2B go-to-market solutions, connecting the leading account-based experience, advertising, sales intelligence, and B2B data solutions so Marketing and Sales teams at the biggest and…
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Salonist Spa and Salon Management Platform: Appointments, Inventory, Marketing, Payroll, and More
Salonist is a salon software that helps spa and salons manage payroll, billing, engaging your clients, and execute marketing strategies. https://youtu.be/WUr7yPd-RrA?si=u2trKwVpqzNvVf1L Appointment Setting for Spas and Salons Features include: Online Booking - Using the...
