Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
Rethinking B2B Marketing Outreach? Here’s How to Pick Winning Campaigns
As marketers adjust campaigns to respond to the economic fallout from COVID-19, it’s more important than ever to know how to pick winners. Revenue-focused metrics let you allocate spend effectively.
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Content Marketing
The 8 Characteristics of a “V”ery Good Brand
For years I used to poo-poo the idea of branding. A bunch of touchy-feely people arguing about the hue of green in a logo seemed preposterous to me. As did the price tag of branding agencies that charged tens or even hundreds of thousands of dollars. My background is in engineering. The only color code I cared about was to…
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Mobile Marketing, Messaging, and Apps
iPhone and iPad: Elevate Your Mobile Web Experiences with Webkit CSS Capabilities
Delivering exceptional web experiences across various devices is paramount for engaging users and driving conversions. However, the fragmented nature of browser capabilities and device-specific nuances pose significant challenges for developers and designers striving to create pixel-perfect, high-performance websites. Enter the world of iPhone and iPad-specific CSS—a powerful toolkit that empowers creators to harness the full potential of Apple’s industry-leading mobile…
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Content Marketing
The Ultimate Content Marketing Guide: Strategies, Best Practices, and Insights
Content marketing has become indispensable for businesses looking to connect with their audience, build brand awareness, and drive profitable customer action. This comprehensive guide will explore the ins and outs of content marketing, providing you with the knowledge and strategies needed to create a successful content marketing campaign this year and beyond. Table of ContentsWhat is Content Marketing?The Benefits of…
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Mobile Marketing, Messaging, and Apps
Promote Your iTunes Podcast with a Smart App Banner
If you’ve read my publication for any length of time, you know that I’m an Apple fanboy. Simple features like the ones I’m going to describe here make me appreciate Apple’s products and features. How to Display iOS App Banners You’ve probably noticed that when you open a site in Safari on iOS, businesses often promote their mobile application with…
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Mobile Marketing, Messaging, and Apps
Shoutem: Build, Publish, And Manage Mobile Apps with a No-Code App Maker
This is one of those topics I have some really tough love on regarding my clients. Mobile apps may be one of those strategies that continue to have the highest costs and the lowest returns on investment (ROI) when done poorly. But when done well, it has insanely high adoption and engagement. Daily about 100 apps are uploaded to the…
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Content Marketing
How to Write A Title That Makes Visitors Engage
Publications always have the benefit of wrapping their headlines and titles with powerful imagery or explanations. In the digital realm, those luxuries often do not exist. Everyone’s content looks very similar in a Tweet or Search Engine Result. We must grab busy readers’ attention better than our competitors so that they click-through and get the content they are seeking. On…
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Advertising Technology
6 Technology Trends Every Marketer Should Know About
It’s no secret that marketing trends emerge with technological changes and innovations. If you want your business to stand out, attract new customers, and increase its visibility online, you’ll need to be proactive about tech changes. Think of tech trends in two ways (and your mindset will make the difference between successful campaigns and crickets in your analytics): Either take…
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Email Marketing & Automation
How to Deploy a Successful Marketing Automation Strategy
How do you deploy a successful marketing automation strategy? This is the million (or more) dollar question for many businesses. And it’s an excellent question to be asking. However, first, you must ask what is classified as a successful marketing automation strategy? What is a Successful Marketing Automation Strategy? It starts with a goal or set of goals. A few…
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Content Marketing
Adobe Capture: How to Identify Fonts with Type Capture
If you’ve ever gotten stuck working on a project where the client wanted some new graphics or collateral, but didn’t know what fonts they use – it can be pretty daunting. Or, if you love a font that you find out in the world and wish to use it… good luck on figuring it out. Font Identification Forums Back in…
