Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- E-commerce and Retail
The 5 Top Attacks Made On E-commerce Sites
One of the more startling statistics concerning COVID-19 and the lockdowns is the dramatic increase in e-commerce activity: COVID-19 has massively accelerated the growth of e-commerce, according to an Adobe report released today. Total online spending in May hit $82.5 billion, up 77% year-over-year. John Koetsier, COVID-19 Accelerated E-Commerce Growth ‘4 To 6 Years’ There’s not an industry that hasn’t…
- Advertising Technology
Why Businesses Utilize Facebook Advertising: A Comprehensive Guide
Facebook advertising has become a cornerstone strategy for businesses looking to expand their reach and enhance their sales and marketing efforts. Here’s an in-depth look at why companies are gravitating towards Facebook for advertising, the advantages, options, targeting, media types, and disadvantages, along with practical tips to maximize your investment in Facebook advertising. Advantages Vast Audience Reach: With over 2.8…
- Sales Enablement, Automation, and Performance
How To Setup A Simple 5-Step Online Sales Funnel
Many consumers and buyers have shifted to online marketing, leaving organizations and small businesses scrambling to devise effective digital marketing strategies. This is especially true for companies that traditionally relied on sales through their brick-and-mortar stores. The lesson learned is clear—online marketing must be part of your overall business strategy. This can be intimidating for some because online marketing is…
- Customer Data Platforms
Five Ways Martech Companies Play the Long Game Given an Expected 28% Drop in Marketing Spend
The Coronavirus pandemic has brought its own set of challenges and lessons from a societal, personal, and business perspective. Due to economic uncertainty and frozen sales opportunities, it’s been challenging to maintain new business growth. And now that Forrester expects a possible 28% drop in marketing spend over the next two years, some of the 8,000+ martech companies may be (inefficiently)…
- Email Marketing & Automation
ShortStack: Facebook Landing Pages and Social Contests Made Easy
If you’re using Facebook as a resource to drive traffic to your business via a contest or call-to-action (CTA), a socially integrated platform is a must. With ShortStack, you can develop funnels from a specific source—email, social media, digital ads – to a web page with a highly targeted focus. Facebook Landing Pages With ShortStack, you can build unlimited interactive…
- Content Marketing
The Periodic Table of Content Marketing
Content marketing seemed so much simpler a decade ago. An article with an image did wonders and could be used in a direct mail piece or posted on the company website. Fast-forward and it’s becoming quite a complex space. Chris Lake’s Periodic Table of Content Marketing offers a valuable framework for businesses looking to optimize their content strategy. This innovative…
- E-commerce and Retail
Is Millennial Shopping Behavior Really That Different?
Sometimes, I groan when I hear the term millennial in a marketing conversation. At our office, I’m surrounded by millennials, so the work ethic and entitlement stereotypes make me cringe. Everyone I know that age is busting their butt and optimistic about their future. I love millennials – but I don’t think they’re sprayed with magic dust that makes them…
- Marketing Infographics
How to Improve Your Writing Skills
This enchanting infographic details planning, practice, structure, creativity, and how to get started with improving your writing skills.
- Customer Data Platforms
5 Best Practices for SaaS Customer Success
Gone are the days when customer success teams toiled with unlimited calls and clients to handle. Now is the time to churn less and receive more in terms of SaaS customer success. You only need some smart strategies and perhaps some help from a SaaS application development company. But, even before that, it all comes down to knowing the right practices for…
- Content Marketing
Your Outbound Marketing is Less Effective without Inbound Efforts
If you’re a longtime reader of Martech Zone, you know that the word versus often sends me into a blind rage. The folks at SoftwareAdvice sent a detailed article, Inbound vs Outbound Marketing: A Primer for Newbies or Switchers. The guide does an excellent job of walking through the strategies, differences, and even the tools of inbound strategies and outbound…
