Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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GSTV: Target Consumers at the Pump with Location-Based Video Experiences
Every day, millions of Americans get in their vehicles and go. Fueling up drives commutes, commerce, and connection, and that’s when GSTV has their undivided attention. Daily, at tens of thousands of locations, their national video network owns a unique moment that matters: when consumers are engaged, receptive, spending more today, and influenced for tomorrow and beyond. In fact, GSTV…
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Textmagic: A Full-Featured Business Text Messaging (SMS) Platform
Whether it’s two-factor authentication (2FA) or making dinner reservations, I’m noticing that I’m much more comfortable utilizing text messaging (SMS) than I was a few years ago. I don’t think I’m the only one… consumers and businesses alike are more than happy to send and receive text messages rather than be interrupted by phone calls. The latest statistics prove it:…
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10 Ways To Protect Your Blog from A Lawsuit
Protecting your blog from potential legal issues is crucial for its long-term success. By taking proactive steps to safeguard your content and manage potential risks, you can focus on creating valuable content for your audience without worrying about lawsuits looming overhead. Implementing these key strategies will help you avoid legal trouble, build trust with your readers, and establish your blog…
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The Resilience of Press Release Distribution in the Social Media Era
Social media’s rise has undeniably transformed how journalists discover and report news. In this digital age, information spreads unprecedentedly, and the dynamics of media engagement have evolved. Yet, amidst these changes, one traditional tool continues to stand strong—the press release. In this article, we explore the essence of press releases, the art of their distribution, their continued relevance, and best…
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Newsjacking: Balancing Relevance and Sensitivity in Real-Time Marketing
Newsjacking, a term coined by David Meerman Scott, refers to the practice of leveraging current news stories to draw attention to a brand. When done correctly, newsjacking can be a powerful tool for increasing brand visibility and engagement. However, when executed poorly or insensitively, it can lead to negative public relations and damage a company’s reputation. Newsjacking: The process of…
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Raven Tools: White Label SEO Platform For Agencies, Freelancers, and In-House Marketers
Raven Tools is a mature search marketing research, analysis, and reporting platform that includes all the tools you need to improve your online visibility and inbound marketing. Raven Tool Features Include Marketing Reports: Measure your marketing success across multiple platforms to see what’s working and what needs to be changed in your marketing strategy. Site Auditor: Quickly analyzes your website…
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Krisp: Cancel Meeting Background Noise with AI-Powered Noise Cancellation
In a world where remote work and virtual meetings have become the norm, background noise, unclear audio, and missed details can disrupt productivity and focus. Everyone faces the challenge of clear and effective communication, from freelancers to large enterprises. Krisp is here to transform this experience by providing an AI-powered assistant to enhance online meetings and calls. Krisp Krisp offers…
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The Anatomy Of Breaking Through A Pandemic Economy, And The Brands That Did It
COVID-19 has fundamentally changed the world of marketing. Amidst social distancing restrictions, the seasonal norms of consumer behavior were reconstructed instantly. As a result, over two-thirds of brands reported revenue reductions. Yet, even during the disruptions to the norm, the average American was still exposed to as many as 10,000 advertisements per day. In contrast, many brands evolved their offering…
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What Is JavaScript Obfuscation?
I’ve been writing quite a bit of JavaScript lately for an Ajax application with unique and innovative code. Once I’m finished, I have a couple of concerns: the application security and protecting my hard work from someone stealing the code. I’m unsure how far I will go, but I read about JavaScript Obfuscation in one of my books, AJAX HACKS.…
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The Future of B2B Sales: Blending Inside & Outside Teams
The COVID-19 pandemic set off rippling repercussions throughout the B2B landscape, perhaps most significantly around how transactions occur. Certainly, the impact on consumer purchasing has been immense, but what about business-to-business? According to The B2B Future Shopper Report 2020, a mere 20% of customers buy directly from sales reps, down from 56% in the year prior. Certainly, Amazon Business’s influence is…
