Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-    3 Strategies for Email Marketing Sequences That Increase Conversion RatesIf your inbound marketing were described as a funnel, I'd describe your email marketing as a container to capture the leads that fall through. Many people will visit your site and even engage with you, but perhaps it's not time… 
-    How to Block Search Engines from Indexing WordPressIt seems every second client we have has a WordPress site or blog. We do a ton of custom development and design on WordPress - everything from building plugins for companies to developing a video workflow application using Amazon cloud… 
-    Animaker: Do-It-Yourself Animation Studio, Marketing Video Editor, and Video Ad BuilderAnimated and live video are a must for every organization. Videos are highly engaging, have the ability to explain difficult concepts concisely and provide an experience that's both visual and audible. While video is an incredible medium, it's often insurmountable… 
-    How A Creative Team Built an Executive Scorecard To Demonstrate Their Value To The C-SuiteHigh quality creative content is crucial to digital marketing. It’s the fuel for marketing automation, digital advertising, and social media. Yet, despite the outsized role creative content plays, getting the c-suite interested in the work that goes into it is… 
-    How To Quickly Launch A Weather-Based Campaign Having No Coding SkillsAfter Black Friday sales, Christmas shopping frenzy, and post-Christmas sales we find ourselves in the most boring sales season of the year yet again — it’s cold, grey, raining, and snowing. People are sitting at home, rather than strolling around… 
-    Digital Transformation: When CMOs and CIOs Team Up, Everyone WinsDigital transformation accelerated in 2020 because it had to. The pandemic made social distancing protocols necessary and revved up online product research and buying for businesses and consumers alike. Companies that didn't already have a robust digital presence were forced… 
-      Who Owns Teleprospecting? Clarifying Roles to Align Sales and MarketingTeleprospecting remains a critical function in B2B lead generation and revenue growth. However, the question of ownership—whether Marketing or Sales should control teleprospecting efforts—continues to be a point of friction in many organizations. Without clear roles and coordination, businesses risk… 









