Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
The Five Profitable Positions in any Marketplace
In my former corporate life, I was consistently amazed at the communication gap between those who made the products and those who marketed and sold them. As a tinkerer and a social problem solver, I always tried bridging the gap between makers and marketers. Sometimes, these efforts were successful; sometimes, they were not. Yet while trying to solve the inner…
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Marketing & Sales Videos
Renderforest: Real-Time Video Editing and Animation Templates Online
We’re launching a new series of interviews here soon on the marketing technology blog with the assistance of Creative Zombie Studios. Our existing podcast with Edge of the Web Radio is amazing and airs regionally in Indianapolis on Saturday afternoons on Freedom 95… but sometimes we need to dig deep with the talent we wish to interview. With the background…
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Social Media & Influencer Marketing
Socxo: Boost Your Brand’s Credibility and Trust with Employee Advocacy
Businesses face the challenge of cutting through the noise and reaching their target audiences meaningfully. Traditional marketing efforts are no longer enough to build genuine connections with customers. Instead, people rely on recommendations from those they trust—family, friends, and colleagues. This is where employee advocacy becomes a game-changer. When employees actively share and promote company content on their personal social…
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Customer Data Platforms
Google’s SameSite Upgrade Reinforces Why Publishers Need Email to Move Beyond Cookies
The launch of Google’s SameSite Upgrade in Chrome 80 signals yet another nail in the coffin for third-party (3P) browser cookies. Following Firefox and Safari, which have already blocked third-party cookies by default, and Chrome’s existing cookie warning, the SameSite upgrade further clamps down on the use of effective third-party cookies for audience targeting. Impact on Publishers The change will…
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E-commerce and Retail
How Real-Time Market Pricing Can Boost Business Performance
As the modern world places increasing importance on speed and flexibility, the ability to infuse real-time, highly relevant pricing and sales guidance into their sales channels can give businesses the upper hand on competitors when meeting customer expectations. Of course, as the demands of performance increase, so do the complexities of business. Market conditions and business dynamics are changing increasingly…
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Marketing Tools
5 Ways to Strengthen Process without Compromising Creativity
Marketers and creatives can get a little skittish when talk of process comes up. This should come as no surprise. After all, we hire them for their ability to be original, imaginative, and even unconventional. We want them to think freely, get us off the beaten path, and build an innovative brand that stands out in a crowded marketplace. We…
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Content Marketing
5 Video Editing Tips for Marketers
Video marketing has become one of the top marketing methods in the last decade. As equipment and editing programs become more commonly used, the prices of these have dropped, making video production much more affordable. However, it can be tricky to get just right the first few times you try it. Finding the right way to set a video up for…
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Sales and Marketing Training
Application Service Providers (ASPs) in the Era of Cloud Computing
Companies constantly seek ways to streamline operations, reduce costs, and stay competitive. One solution that has gained significant traction in recent years is using Application Service Providers (ASPs). ASPs are third-party entities that manage and distribute software-based services and solutions to customers across a wide area network, typically the Internet. Some well-known ASPs include Salesforce, Microsoft Azure, Google Cloud, and…
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Customer Data Platforms
RaaS: Capturing Customer Insights in the Digital Age
Getting relevant customer feedback—and getting it quickly—is more essential than ever to business success. Sure, do-it-yourself recruiting is hard, research interviewees are never as promised, and the timelines for getting customer insights feel too long to make a difference for the business. But, there is a better way to get the much-needed customer insights that validate your product and business direction. A…
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Mobile Marketing, Messaging, and Apps
AppPresser: Build Powerful Mobile Apps From Your WordPress Site
Creating a mobile app used to be a complex, expensive process. For WordPress site owners, it often meant starting from scratch—rebuilding their content, learning native code, and figuring out app store submission requirements. AppPresser enables you to transform any WordPress site into a feature-rich, visually stunning mobile app with ease. AppPresser AppPresser empowers WordPress users to build, customize, and launch…
