Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Social Media & Influencer Marketing
Social Media: 3 Tips To Better Connect With Your Customers
In essence, social media is a two-way street where brands can go beyond traditional push marketing and truly engage with their customers to develop loyalty over time. Here are three tips your company can use to better connect with your customers on social media. Tip 1: Set Up A System To Never Miss A Notification If you are publishing high-quality…
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Content Marketing
Writing Engaging Content that Converts for Business
I’m often surprised when I read an amazing article on someone’s business site or blog, but then I have no clue who they are, why I’d want to work with them, who they serve, or what they expect me to do next on the site. As you invest Content that’s done well requires a significant investment in research, article design,…
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Content Marketing
Why Loyalty Marketing Helps Operations Succeed
From the beginning, loyalty rewards programs have embodied a do-it-yourself ethos. Business owners, looking to boost repeat traffic, would pour over their sales numbers to see which products or services were both popular and profitable enough to offer as free incentives. Then, it was off to the local print shop to get punch-cards printed and ready to hand out to…
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Content Marketing
VisualVault: Bringing Intelligence to Your Business and Document Processes
For organizations overwhelmed by unstructured data and complex workflows, managing documents and processes can feel like running uphill. Between compliance regulations, siloed systems, and manual data entry errors, many companies spend more time correcting inefficiencies than advancing their business. What if you could put your data to work, eliminate redundancies, and create a path to automation with a single platform?…
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Content Marketing
Rev: Audio and Video Transcription, Translation, Captioning, and Subtitling
Because our clients are highly technical, it’s often difficult for us to find creative and knowledgeable writers. Over time, as have our writers, we grew weary of rewrites, so we tested a new process. We now have a production process where we set up a portable podcast studio on location – or dial them in – and record a few podcasts. We…
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Paid and Organic Search Marketing
WordPress: A Comprehensive Guide to Redirects (.htaccess, Plugins, Hosting, Theme Functions and Header)
Redirects are an essential tool for managing traffic flow on your WordPress site. Whether updating URLs, moving pages, or handling HTTP errors, a well-structured redirection strategy can enhance the user experience, preserve SEO rankings, and ensure visitors find the information they seek. However, to implement redirects effectively, it’s essential to understand the different places redirects can be set in WordPress,…
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Content Marketing
Smartling: Translation Services, Collaboration, and Process Automation Software
If words drive commerce, global commerce is fueled by translation: buttons, shopping carts, and romance copy. Websites, emails, and forms must be translated into different languages for a brand to reach new audiences globally. This takes teams of people carefully managing each distribution channel for source content, and it is cost-prohibitive for teams to address each supported language. Enter Smartling, a…
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Advertising Technology
4 Considerations to Amplify Paid Facebook Campaigns
“97% of social advertisers chose [Facebook] as their most used and most useful social media platform.”Sprout Social Undoubtedly, Facebook is a powerful tool for digital marketers. Despite data points that may suggest the platform is oversaturated with competition, there is plenty of opportunity for brands of varying industries and sizes to tap into the world of paid Facebook advertising. The…
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Advertising Technology
Getting More Likes For Instagram Ads: 8 Best Practices To Follow
Competition is heating up on the platform though, and brands are looking to get the most out of their Instagram ad campaigns. One method brands are using to gauge engagement, and brand value is getting more likes. We are going to be talking about strategies that can improve the number of likes you can get for your ads on your…
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Sales Enablement, Automation, and Performance
RFP360: Emerging Technology To Take The Pain Out Of RFPs
I’ve spent my entire career in software sales and marketing. I have hustled to bring in hot leads, accelerate the sales cycle, and win deals — which means I’ve invested hundreds of hours of my life thinking about, working on, and responding to RFPs — a necessary evil when it comes to winning new business. RFPs have always felt like…
