Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Event Marketing
Jifflenow: How this Meeting Automation Platform Impacts Event ROI
A majority of large enterprises make substantial investments in corporate events, conferences, and briefing centers with the expectation to accelerate business growth. Over the years, the events industry has experimented with various models and methods to attribute value to these spends. The most track leads generated, social media impressions, and attendee surveys to understand the impact of events on brand…
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Content Marketing
Find the Center of Gravity for Great Presentation Design
Everyone knows that PowerPoint is the language of business. The problem is, most PowerPoint decks are nothing more than a series of overstuffed and often confusing slides that accompany nap-inducing soliloquies by presenters. Having developed thousands of presentations, we’ve identified best practices that are simple, yet rarely employed. To that end, we created Center of Gravity, a new framework for…
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Content Marketing
Not Everyone Can See Your Website
For website managers at many businesses, large and small, this past season was the winter of their discontent. Beginning in December, dozens of art galleries in New York City were named in lawsuits, and the galleries weren’t alone. Many hundreds of suits have been recently filed against businesses, cultural institutions, advocacy groups and even the pop phenomenon Beyoncé, whose website was named in…
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Content Marketing
How Are You Marketing Your Brand’s Sustainability and Diversity?
Earth Day was this week and we saw the typical run of social posts where companies promoted the environment. Unfortunately, for many companies – this only happens once a year and the other days they go back to business as usual. Last week, I completed a marketing workshop at a large company in the healthcare industry. One of the points…
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E-commerce and Retail
Extole: Brand Advocacy and Referral Marketing
As consumers become more tone-deaf to interruptive marketing, it’s imperative that brands identify their advocates and provide them the tools necessary to help refer their products and services. Extole’s referral marketing platform creates advocacy programs that scale for the biggest brands. On-Brand Sharing Create an effortless, integrated advocate-sharing experience. A referral program tailored to your brand will turn more of…
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Analytics & Testing
7 Super Useful Tools for Improving Website Engagement
Over the last few years, increased used of digital media by customers has changed the way companies market their brands. Businesses have just a few minutes to capture a visitor’s attention and control their purchasing power. With many options available to customers, each organization has to find a unique mix of marketing strategies that will ensure customer loyalty to their…
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Email Marketing & Automation
The Anatomy of an Email Newsletter
Email marketing is the easiest and most cost effective means of reaching out to your target audience and keeping them engaged. It can be the revenue driving tool for your business that you’ve been looking for! With the right email marketing strategy in place, you can achieve a greater access to your existing and potential customers and put your message out…
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Content Marketing
Stop Shaming Companies that Bail on Social Media and Content Marketing
shame, shaming, social media, content marketing, weather, local seo, local search, gartner, forrester, speaking, conferences, conference marketing, event marketing,
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Content Marketing
Five Ways to Step Up Your Content Marketing Game
If you’re engaging in content marketing of any kind, then you’re using a strategy. It might not be an official, planned, or effective strategy, but it’s a strategy. Think of all the time, resources, and effort that go into creating good content. It’s not cheap, so it’s important that you direct that valuable content using a proper strategy. Here are…
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Content Marketing
Blockchain – The Future Of Financial Technology
The words cryptocurrency and blockchain are now found everywhere. Such public attention can be explained by two factors: the high cost of Bitcoin cryptocurrency and the complexity of understanding the essence of the technology. The history of the emergence of the first digital currency and the underlying P2P technology will help us to understand these “crypto jungles”. Decentralized Network There…
