Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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E-commerce and Retail
Why You Need to Invest in Product Videos on Your E-commerce Site
Product videos offer e-retailers a creative way of demonstrating their products while also allowing customers a chance to view products in action. By 2021, it’s estimated that 82% of all internet traffic will be made up of video consumption. One way eCommerce businesses can get ahead of this is by creating product videos. Statistics that Encourage Product Videos for Your…
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Advertising Technology
Digital Transformation is a Leadership Issue, Not a Technology Issue
For over a decade, the focus of my consulting in our industry has been helping businesses punch through and transform their companies digitally. While this is often thought of as some top-down push from investors, the board, or the Chief Executive Officer, you might be surprised that the company leadership lacks the experience and skill to push digital transformation (DX).…
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E-commerce and Retail
How Product Pricing Online Can Influence Buying Behavior
The psychology behind e-commerce is quite amazing. I’m an avid online shopper and am often surprised at all the things that I buy that I didn’t really need but it was just too cool or too good a deal to pass up! This infographic from Wikibuy, 13 Psychological Pricing Hacks to Increase Sales, describes the impact of pricing and how…
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Content Marketing
Guess What? Vertical Videos Aren’t Just Mainstream, They’re More Effective
Years ago, a colleague publicly mocked me online when I was sharing my thoughts via video. His problem with my videos? I was holding the phone vertically rather than horizontally. Based on my video orientation, he questioned my expertise and standing in the industry. It was maddening for a few reasons: Videos are all about their ability to captivate and…
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Event Marketing
How to Treat Your Public Speakers
This is a post that I should have written over a year ago, but I was motivated to write it tonight after an event that I spoke at. Last year, I traveled out to Rapid City, South Dakota and spoke at Concept ONE, a premiere business marketing event founded by Korena Keys, a regional entrepreneur, agency owner, and proud South…
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Content Marketing
How to Record Multiple Local Guests on Your Zoom H6 With a Remote Guest in Garageband
If you’re going to get serious about podcasting, I’d encourage you to save up for a Zoom H6 Recorder. It’s a simple device that requires almost no training to record with. Add some Shure SM58 microphones, portable microphone stands, and you’ve got a studio that you can take anywhere and get great sound with. However, while this is great for…
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Content Marketing
Yes, There Are Still Great Blogs Out There To Discover… Here’s How to Search for Them
Blogs? Am I really writing about blogging? Well, yes. While the official umbrella term we now apply in the industry is content marketing, blogging continues to be the most common format that companies are utilizing to reach their perspective and current clients. I never actually realized that the term blogging would grow to obselecense, but it’s used a lot less…
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Content Marketing
How Important Are Images To Your Digital Content?
Images are a key differentiator we leverage in every single piece of content strategy I craft for our clients. We spend as much, even more, on graphic design and photographers than we do on research and copywriting. And the return on investment always pays off. Specific to photos, it doesn’t make sense to me that a company would spend $5k…
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Email Marketing & Automation
How To Personalize Your Outreach Emails To Get More Positive Answers
Every marketer knows that today’s consumers want a personalized experience; that they’re no longer content with just being another number amongst thousands of invoicing records. In fact, the McKinsey research company estimates that creating a personalized shopping experience can boost revenue by up to 30%. However, while marketers may well be making the effort to customize their communications with their…
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Content Marketing
The Top Content Marketing Tips for Driving More Traffic and Engagement
This week I’m back in the office from speaking in Sioux Falls at the Concept ONE Expo. I did a keynote presentation on how companies could relaunch their digital marketing program to save time, save resources, improve the omni-channel digital experience, and – ultimately – drive more business results. Some of the advice was counter-intuitive to industry standards and best…
