Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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10 Benefits of Customer Loyalty & Rewards Programs
Customer loyalty is more crucial than ever. Acquiring new customers is significantly more expensive than retaining existing ones. Loyal customers are your brand champions, they spend more, and they stick with you through thick and thin. This translates to sustainable…
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COVID-19: A Fresh Look at Loyalty Program Strategies for Businesses
The Coronavirus (COVID-19) has upended the business world and is forcing every business to rethink the word loyalty. Employee Loyalty Consider loyalty from the employee’s perspective. Businesses are laying off employees left and right. The unemployment rate may exceed 32% due to…
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Cookies Are No Longer Worth a Fortune: How Identity and Personalization Are Changing in a Post-Cookie World
When we log into our Uber app, it automatically pulls up our most recent destinations. When we visit a clothing website, we see suggested items derived from our previous purchases. When we browse camping gear online, we’re quickly served relevant…
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Data-Driven Strategies Create Jedi-Level Social Ads
Star Wars describes the Force as something that flows through all things. Darth Vader tells us not to underestimate it and Obi-Wan tells Luke that it binds all things together. Looking at the social media advertising universe, it is data that binds…
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How to Create Instagram Video Ads That Get You Results
Instagram ads uses Facebook’s comprehensive and all-inclusive advertising system that let people target users based on their age, interests and behaviors. 63% of ad agencies operating in the US planned to incorporate Instagram ads for their clients. Strata Whether you have…
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Squarespace: I Built A Spa Website with an Online Store and Appointment Setting in One Day
If that sounds unbelievable, it’s not. My colleague is an aesthetician and massage therapist in Fishers, Indiana. A few months ago, I was going to build her a site but couldn’t because of client work that took priority. Fast-forward to…
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Technology for Successful Sales Enablement
In today’s world, technology and sales enablement go hand in hand. It would be best to track your prospect’s activities to qualify them as hot or soft leads. How are prospects interacting with your brand? Are they interacting with your…
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What Is D-U-N-S? How Can You Apply For Your Business’s DUNS Number?
If you’d like to ensure your small business can obtain some attention and contract opportunities with government and large businesses, you should register for a D-U-N-S number with Dun & Bradstreet. What is a D-U-N-S Number? The D-U-N-S Number is…
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Follow Up Fred: Start Marketing Automation for Your Online Course to Win More B2B Sales
One of the most profitable ways to make money through an online course or eCourse. To get subscribers to your newsletter and to convert those leads to sales, you can offer free, live online webinars or free downloads of ebooks,…
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EDO: Measuring Consumer Engagement in TV Advertising
When people discuss digital advertising, they often omit traditional broadcast channels like television and radio. But yesterday’s broadcast company is no longer just broadcasting. They’re capturing engagement metrics and usage down to the second. Every interaction you’re making on your remote…
