Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Marketing InfographicsHow Long Does It Take to Rank On Google?

    How Long Does It Take To Rank In Google Search Results?

    Whenever I describe ranking to my customers, I use the analogy of a boat race where Google is the ocean and all of your competitors are other boats. Some boats are bigger and better, some old and barely staying afloat. Meanwhile, the ocean is moving as well… with storms (algorithm changes), waves (search popularity crests and troughs), and of course…

  • Content MarketingDesktop to Mobile Migration

    How to Make the Most of Your Desktop to Mobile Migration

    In the rush to embrace mobile, it’s easy for businesses to neglect their desktop sites, but most conversions still happen via this method, so it is not advisable to disregard your desktop site completely. The best scenario is to have sites for multiple platforms; after that, it’s a matter of deciding whether you want a standalone mobile site, a responsive…

  • Paid and Organic Search MarketingCustomer Social Media Reviews and Testimonials

    5 Hints on How to Leverage Social Media Customer Reviews

    The marketplace’s a tough experience, not just for the big brands but also for the average. Whether you own a huge business, a small local store, or an internet platform, your chances of climbing the niche ladder are slim unless you take good care of your customers. When you are preoccupied with your prospects’ and customers’ happiness, they’ll quickly answer…

  • Content MarketingWhat is Direct Response Copywriting?

    What is Direct Response Copywriting? How to Write Copy that Converts

    Direct response copywriting is a powerful marketing technique designed to elicit immediate action from the reader. Unlike general advertising, which aims to build brand awareness, direct response copy focuses on driving a specific, measurable response—whether purchasing, signing up for a newsletter, or requesting more information. This form of copywriting is essential for businesses looking to generate leads, increase sales, and…

  • Advertising TechnologyMarketing Stack

    How Your Martech Stack Fails to Serve the Customer

    In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences. These hardy pioneers sought to organize, analyze and improve performance, and thus created the first marketing technology stacks- integrated systems that brought order, unlocked targeted campaigns, and personalized messages for better…

  • Content MarketingThe Content Feud

    The Strategies That Are Killing Your Content Marketing #CONEX

    Yesterday I shared how much I learned about building ABM strategies at CONEX, a conference in Toronto with Uberflip. Today, they pulled out all of the stops by bringing in every marketing superstar the industry had to offer – Jay Baer, Ann Handley, Marcus Sheridan, Tamsen Webster, and Scott Stratten to name a few. However, the vibe wasn’t your typical…

  • Social Media & Influencer MarketingSocial media misconception by marketing and public relations (PR) graduates

    The Most Common Misconception Marketing And PR Grads Have About Social Media

    Over the last decade, I’ve hired interns and marketing graduates for my business. As a full-service marketing consultancy, we work on multichannel marketing for our clients, so I can place graduates where they best fit rather than just throwing them into some mundane marketing work. As an interview gets rolling, I ask, “So, what would you like to do?” I repeatedly…

  • Content MarketingHypernet

    Hypernet: Tap Into Latent Decentralized Computing Power or Sell Your Own

    Blockchain technology is still in its infancy, but it’s fascinating to see the innovation that’s happening around it right now. Hypernet is one of those examples, automatically extending computing power to any available device on the web. You think about the hundreds of millions of CPUs that sit idle for hours at a time – still utilizing some power, still…

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