Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
How to Make the Most of Your Desktop to Mobile Migration
In the rush to embrace mobile, it’s easy for businesses to neglect their desktop sites, but most conversions still happen via this method, so it is not advisable to disregard your desktop site completely. The best scenario is to have sites for multiple platforms; after that, it’s a matter of deciding whether you want a standalone mobile site, a responsive…
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Content Marketing
The Strategies That Are Killing Your Content Marketing #CONEX
Yesterday I shared how much I learned about building ABM strategies at CONEX, a conference in Toronto with Uberflip. Today, they pulled out all of the stops by bringing in every marketing superstar the industry had to offer – Jay Baer, Ann Handley, Marcus Sheridan, Tamsen Webster, and Scott Stratten to name a few. However, the vibe wasn’t your typical…
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Content Marketing
Hypernet: Tap Into Latent Decentralized Computing Power or Sell Your Own
Blockchain technology is still in its infancy, but it’s fascinating to see the innovation that’s happening around it right now. Hypernet is one of those examples, automatically extending computing power to any available device on the web. You think about the hundreds of millions of CPUs that sit idle for hours at a time – still utilizing some power, still…