Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Technology for Successful Sales Enablement
In today's world, technology and sales enablement go hand in hand. It would be best to track your prospect's activities to qualify them as hot or soft leads. How are prospects interacting with your brand? Are they interacting with your…
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What Is D-U-N-S? How Can You Apply For Your Business’s DUNS Number?
If you'd like to ensure your small business can obtain some attention and contract opportunities with government and large businesses, you should register for a D-U-N-S number with Dun & Bradstreet . What is a D-U-N-S Number? The D-U-N-S Number…
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Follow Up Fred: Start Marketing Automation for Your Online Course to Win More B2B Sales
One of the most profitable ways to make money through an online course or eCourse. To get subscribers to your newsletter and to convert those leads to sales, you can offer free, live online webinars or free downloads of ebooks,…
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EDO: Measuring Consumer Engagement in TV Advertising
When people discuss digital advertising, they often omit traditional broadcast channels like television and radio. But yesterday's broadcast company is no longer just broadcasting . They're capturing engagement metrics and usage down to the second. Every interaction you're making on…
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What Is Marketing Automation? What You Need to Know…
Marketing automation is a buzzword that seems to be applied to everything nowadays. If a software platform can trigger a message to a recipient via its API , it’s promoted as a marketing automation solution. In my opinion, this isn't…
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Artificial Intelligence and Its Expanding Impact on Paid Media
This year, I set out on two ambitious learning journeys. One centered on deepening my understanding of artificial intelligence (AI) in marketing, and the other explored the evolution of native advertising. What began as curiosity led to extensive research into…
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How to Write Effective Headlines: From Newsprint to the Digital Age
Headlines have always played a pivotal role in media. In traditional journalism, they were crafted to grab attention on a crowded newsstand, signal the importance of a story, and encapsulate its essence in a few succinct words. But in the…
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How To Better Understand Your B2B Customers With Machine Learning
B2C firms are considered the front-runners in customer analytics initiatives. Various channels like e-commerce, social media, and mobile commerce have enabled such businesses to sculpt marketing and offer excellent customer service. Extensive data and advanced analytics via machine learning procedures…
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The COVID-19 Outbreak: Advertising and Marketing Impact
It’s extremely valuable to work with an agency that is on top of important marketing updates at all times. As every business is being forced to make changes due to current world circumstances and COVID-19 health and safety, it means…
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vidREACH: Elevate Your B2B Outreach with Personalized Video Messaging
In today's digital age, where inboxes are flooded with generic emails, it's getting harder than ever to capture the attention of your B2B prospects and clients. Traditional communication methods often fall flat, failing to forge the genuine connections that drive…
