Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Rev: Audio and Video Transcription, Translation, Captioning, and Subtitling
Because our clients are highly technical, it’s often difficult for us to find creative and knowledgeable writers. Over time, as have our writers, we grew weary of rewrites, so we tested a new process. We now have a production process…
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WordPress: A Comprehensive Guide to Redirects (.htaccess, Plugins, Hosting, Theme Functions and Header)
Redirects are an essential tool for managing traffic flow on your WordPress site. Whether updating URLs , moving pages, or handling HTTP errors , a well-structured redirection strategy can enhance the user experience, preserve SEO rankings, and ensure visitors find…
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Smartling: Translation Services, Collaboration, and Process Automation Software
If words drive commerce, global commerce is fueled by translation: buttons, shopping carts, and romance copy. Websites, emails, and forms must be translated into different languages for a brand to reach new audiences globally. This takes teams of people carefully…
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4 Considerations to Amplify Paid Facebook Campaigns
“97% of social advertisers chose [Facebook] as their most used and most useful social media platform.” Sprout Social Undoubtedly, Facebook is a powerful tool for digital marketers. Despite data points that may suggest the platform is oversaturated with competition, there…
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Getting More Likes For Instagram Ads: 8 Best Practices To Follow
Competition is heating up on the platform though, and brands are looking to get the most out of their Instagram ad campaigns. One method brands are using to gauge engagement, and brand value is getting more likes. We are going…
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RFP360: Emerging Technology To Take The Pain Out Of RFPs
I’ve spent my entire career in software sales and marketing. I have hustled to bring in hot leads, accelerate the sales cycle, and win deals — which means I’ve invested hundreds of hours of my life thinking about, working on,…
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Kickstarting Your Video Marketing Campaign in 3 Ways
You’ve probably heard through the grapevine that videos are worthwhile investments for any business looking to improve their online presence. These clips are great at increasing conversion rates because they’re great at engaging in the audience and conveying complex messages…
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How to Win Back Customers
One of the most important things for a new or established business is ensuring they have consistent income . No matter what business you’re in, returning customers is an excellent way to establish a stable revenue. A natural part of…
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Engagement Is a Lie: Why Your Marketing Metrics Are Leading You Astray
If a guy talks to his girlfriend 83% more this month than last month, is he engaged ? What if he left a few comments on her social media posts? Does that make him engaged ? No. The definitions of…
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Sidecar: Data-Driven Amazon Advertising Strategies
Amazon is not only the largest e-commerce destination on the web, it is also a leading advertising platform. While the Amazon audience is huge and visitors are primed to buy, navigating the channel proves to be more challenging. Launched last…
