Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Social Media & Influencer Marketing
I’m Testing Twitter’s New Amplification
Twitter is testing a beta advertising program where they amplify your tweets. It’s $99 a month and you select the geography as well as some target categories. I’m still a fan of Twitter and I’m intrigued by this offering, so when I received the email asking me to join the beta I had to say yes. I wanted to share…
- Content Marketing
Is Your Startup’s Brand Ready for CES? Essential Branding Checklist for First-Timers
Sure you’ve heard tales from the front lines and even heeded warnings from helpful friends and colleagues. But if you’re one of the thousands of entrepreneurs registered to attend the annual January madness better known as CES (Consumer Electronics Show) in Las Vegas for the first time this year (January 9-12th), it may be difficult to truly envision what lies…
- Advertising Technology
Social’s Media’s Road to Longevity under GDPR
Spend a day walking around London, New York, Paris or Barcelona, in fact, any city, and you would have reason to believe that if you didn’t share it on social media, it didn’t happen. However, consumers in the UK and France are now alluding to a different future of social media altogether. Research reveals gloomy prospects for social media channels…
- Social Media & Influencer Marketing
The Rise and Growth of Social Media Customer Service
You may have recently read my customer experience with Waze on Twitter when I reported a bug. I was less than impressed with the response. Well, I’m not the only one, as more and more customers are turning to social media and expecting a resolution to their customer care issues. Some of my customers were not too happy when I…
- Content Marketing
Are Online Software Directories a Platform’s Friend or Competitor?
A friend of mine asked me to review their platform on a third-party directory site this week, stating that the site drives quite a bit of traffic to other vendors in the industry. I did a quick analysis of the directory site and it’s true, they have earned some solid rankings in my friend’s industry. It seems only logical that…
- Marketing Tools
Infusionsoft Now Includes Responsive, Codeless, Drag and Drop Landing Pages
Just today I was working with a client who had fantastic articles that were attracting a lot of attention their site. The engagement was good, and the content was driving organic traffic, but there was just one problem. The company didn’t have any type of call-to-action to drive the lead through to their sales team. Optimally, they needed a call-to-action…
- Social Media & Influencer Marketing
Please Don’t Respond to a Social Media Request This Way
One of my favorite mobile applications is Waze. It routes me away from traffic, helps me avoid hazards, and warns me of the police up ahead – saving me from speeding tickets if I happened to be day dreaming and drifting over the limit. I was in the car the other day and decided to stop by a cigar shop…
- Marketing Infographics
SEO: 5 Trends to Optimize for Google Organic Search
A question that I’ve fielded at two events I spoke at regionally was how companies should be dividing their marketing budget for maximum impact. There’s no easy answer to this. It requires that companies fully comprehend the impact of their current marketing dollars, understanding how each channel impacts the other, and still have some funds for testing and innovation on…
- Content Marketing
OneLocal: A Suite of Products for Local Marketing and SEO
OneLocal is a suite of marketing tools designed for local businesses to get more customer walk-ins, referrals, and – ultimately – to grow revenue. The platform is focused on any type of regional service company, spanning the automotive, health, wellness, home services, insurance, real estate, salon, spa, or retail industries. OneLocal provides a suite to attract, retain, and promote your…
- Content Marketing
Ziflow: Manage Every Part of Your Content Review and Approval Process
The lack of process within organizations on developing content is actually pretty startling. When I receive an email with an error, see an ad with a typo, or click on a link that lands on a page not found… I’m honestly not that surprised. When my agency was young, we made these mistakes as well, pre-publishing content that didn’t make…
