Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Building a StoryBrand: The 7 Desires Your Prospect Depends On
I participated in a marketing ideation meeting alongside a consultancy known for developing roadmaps for high-tech companies. As the roadmaps were created, I was impressed with the unique and differentiated paths the team came up with. However, I was also…
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Pinegrow: A Stunning Desktop Editor with WordPress Integration
Creating modern websites has never been more demanding. Developers and designers face increasing complexity — from mastering responsive frameworks to navigating between visual mockups and production-ready code. While cloud-based website builders often prioritize ease over flexibility, professional web developers need…
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Epson LightScene: Interactive Retail Experiences with Digital Projection
The retail experience will consistently outperform the online experience. Even with the addition of augmented and virtual reality, consumers may buy online... but still love to experience a product. It's why retail establishments have transformed themselves over the last decade…
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BrightTALK Benchmark Report: Best Practices for Promoting Your Webinar
BrightTALK , which has been publishing webinar benchmark data since 2010, analyzed more than 14,000 webinars, 300 million emails, feed and social promotions, and a total of 1.2 million hours of engagement from the past year. This annual report helps…
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VisCircle: Advance Your E-commerce Product Pages with 3D Technology
Technology innovations have been a boon to our society and too many fields and industries in many ways. One e-commerce innovation has been the use of 3D technology. A limitation of the web (at this point) is the ability to…
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Mobile Marketing: See The True Potential With These Examples
Mobile marketing – it is something that you may have heard of, but, quite possibly, are leaving on the back burner for now. After all, there are so many different channels available for businesses, isn’t mobile marketing one that can…
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Why GDPR Is Good for Digital Advertising
A broad legislative mandate called the General Data Protection Regulation , or GDPR , came into effect May 25th, 2018. The deadline had many digital advertising players scrambling and many more worried. GDPR will exact a toll and bring about…
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Validity: Data Integrity Tools for Your CRM Administration
As a marketer, there's nothing more frustrating and time-consuming than having to deal with moving data and the associated data integrity issues. Validity is comprised of software services and solutions that help enterprises know where they stand with their data…
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5 Factors When Selecting Your Voice-Over Talent for Maximum Impact
We've built great relationships with several voiceover talents over the years. Ama nda Fellows is one of our go-to talents, as well as Paul and Joyce Poteet . Whether it was a full explainer video or a podcast intro, we…
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The Problem with Web 3.0 Persists
Categorizing, filtering, tagging, collecting, querying, indexing, structuring, formatting, highlighting, networking, following, aggregating, liking, tweeting, searching, sharing, bookmarking, digging, stumbling, sorting, integrating, tracking, attributing... it's downright painful. The Evolutions of The Web Web 0 : In 1989 Tim Berners-Lee of CERN…
