Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Espresso: Editing Email Templates in OSX is Easier With Content Folding
Because email HTML doesn’t respect HTML5 and CSS3, it requires a multitude of nested tables to make anything align well and incorporate responsiveness for mobile applications. When you begin building complex email templates with many sources, embedded code, and varying…
-
5 Marketing Budget Mistakes to Avoid
One of the most shared infographics we did was speaking to SaaS Marketing Budgets and exactly what percent of total revenue some companies were spending to maintain and acquire market share. Setting your marketing budget to an overall percentage of…
-
Adapting and Responding to Feedback Drives Content Marketing Results
How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance. According to 90% of the 150 brand marketers surveyed, responsiveness—or the ability to source, understand and then quickly react to…
-
How to Polish Mobile App Store Product Pages in Pre-launch
Pre-launch phase is one of the most critical periods in the lifecycle of an app. Publishers have to deal with myriads of tasks which put their time management and priority setting skills to the test. However, an overwhelming majority of…
-
Eight Tips For Recent Grads Who Want To Get Jobs In Marketing
Congratulations, college graduate! You’ve successfully completed a life goal that has provided you a foundation in marketing communications, taught you critical thinking, and provided you with the confidence you need to go out and build that career you always wanted.…