Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Sales and Marketing Training
The Impact of Micro-Moments on the Consumer Journey
A hot marketing trend that we’ve begun hearing more and more about is micro-moments. Micro-moments are currently influencing buyer behaviors and expectations, changing how consumers shop across industries. Micro-Moments But what exactly are micro-moments? In what ways are they shaping the consumer journey? It’s essential to understand how new the idea of micro-moments is in digital marketing. Think with Google leads…
- Marketing Infographics
How to Improve Your Sales Team’s Performance
So many of my friends are great sales people. Quite honestly, I never fully respected their craft until I started my own business and took a stab at it. I had a great audience, solid relationships with companies who respected me, and a great service that they needed. None of that mattered the second I stepped through the door to…
- Event Marketing
Localist: Publish, Manage and Promote Your Events Online
Marketers are using events more than ever, and the impact is obvious. In fact, marketers rank tradeshows and events as their second most effective tactic after the company website Events help to bring in new leads, convert interested prospects to customers, and better explain a product or service in real-time. However, many marketers struggle to not only leverage events in an…
- Marketing & Sales Videos
Does Snapchat Really Matter to Marketers?
In an impromptu poll in our community, 56% of respondents said they had no plans this year of utilizing Snapchat for marketing. Only 9% stated that they were using it and the rest said that they hadn’t decided yet. That’s not exactly a standing ovation for a network that’s skyrocketing in growth. Personally, I find it confusing and still fumble…
- Content Marketing
Attention Shoppers: Retail Earns More Reviews than Restaurants on Yelp
You hear TripAdvisor, you think hotels. You hear Healthgrades, you think doctors. You hear Yelp, and chances are good that you think restaurants. That’s exactly why it comes as a surprise to many local business owners and marketers to read Yelp’s own statistic which states that, of the 115 million consumer reviews Yelpers have left since launch, 22% relate to…
- Customer Data Platforms
7 Reasons Why Lead Forms are Dead
Both digital retailers and brick-and-mortar stores are always on the hunt for new and innovative ways to capture more leads and convert them into paying customers. To say this is a big challenge would be an outrageous understatement, as the advent of the internet has made competition fiercer for every industry imaginable. Throughout the years, retailers would place Contact Us…
- Content Marketing
Why We Rebranded to Martech Zone and Changed Our Domain
The term blog is an interesting one. Years ago, when I wrote Corporate Blogging for Dummies, I loved the term blog because it denoted a sense of personality and transparency. Companies no longer had to depend on pitching the news to reveal their culture, news, or advancements. They could broadcast those out via their corporate blog and build a community…
- Public Relations
How to Own Digital Transformation with Influencer Relations
Your customers are becoming more informed, empowered, demanding, discerning, and elusive. The tactics and metrics of the past no longer align with how people make decisions in today’s digital and connected world. By implementing technology marketers are able to fundamentally impact the way brands view the customer journey. In fact, 34% of digital transformation is lead by CMOs compared to…
- Customer Data Platforms
InMoment Study Reveals 6 Unexpected Keys to Personalization
Marketers associate personalized experiences with well-targeted advertising while consumers associate their customer experience (CX) with support and purchases. In fact, 45% of consumers prioritize having a personalized experience for support interactions over those dealing with marketing or purchase process personalization. The gap has been identified and fully documented in a new international study from InMoment, The Power of Emotion and…
- Content Marketing
Over 100 Authors Share Their Knowledge in the Better Business Book
What if you could speak to 100 business people and have them share their biggest nugget of advice? This was the thought behind the the Better Business Book, a project developed by Tyler and the team at the Self-Publishing System. A Sampling of the Better Business Book All Your Excuses Debunked: Two Case Studies That Prove You Don’t Need Any…
