Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Advertising Technology
How to Make the Most of New AdWords Conversion Reporting
Which would you prefer: The attention-grabbing digital ad that attracts 1,000 website visits? Or the slow-performing one that’s received just 12 clicks so far? It’s a trick question. The answer is neither. At least, not until you know how many of those visitors converted. A super-targeted ad resulting in a dozen qualified conversion actions would be ten times more valuable…
- Mobile Marketing, Messaging, and Apps
How to Market Your Mobile App
We recently shared the high cost and failure rate for enterprise mobile applications, but the benefits of a good mobile app are simply too great to ignore. Alongside planning, the experience of the mobile development team and the promotion of the app are both critical. Your app can rise to the top of everyone’s search to dominate the mobile market.…
- Marketing Infographics
Mobile Apps: How Important is Planning, Prototyping, and Testing?
There’s quite a bit of expense in working with custom mobile application developers just in the planning and prototyping phase. Time spent to ensure the user experience is optimal is critical to the success of your mobile application’s adoption and usage, though. But only 52% employ a testing program for their mobile applications according to a report from Accenture! The…
- Content Marketing
Building Complex Templates with 1
We’re pretty agnostic when it comes to platforms for marketing automation, landing page development and email marketing. We worked and got certified with HubSpot quite a few years ago, and we were impressed with som of the features, but design elements were a bit limited. That’s not the case any longer. One of our sponsors, FatStax, started with HubSpot but…
- E-commerce and Retail
The Benefits of Using Tablet Point of Sales Systems In-Store
When retail outlets think about a point of sale tablet, they may simply be thinking of a replacement for the clunky, massive, old POS that they purchased a decade ago. It’s important to keep in mind that a POS tablet doesn’t simply solve the problem of hardware costs, it’s also a versatile tool that can improve the shopping experience of…