Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Vision6: An Affordable, Customizable, Enterprise Marketing Automation Solution
Australia's largest email marketing company is now expanding into the United States, offering a customizable, enterprise-grade marketing solution to mid-market companies and agencies at an affordable price. Vision6 is an integrated email marketing automation solution built for marketers and agencies.…
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7 Tips to Build a Successful Growth Marketing Machine
As companies look to drive new revenue in unexplored channels, growth initiatives are becoming increasingly more popular. But where do you start? How do you start? I’ll admit, it can be overwhelming. First, let’s talk about why growth initiatives exist.…
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Research: Email List Quality is Top Priority for B2B Marketers
Many B2B marketers know email marketing can be one of the most effective lead generation tools, with research from the Direct Marketing Association (DMA) showing an average ROI of $38 for each $1 spent. But there is no doubt that…
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Where are Retailers Spending Their Advertising Dollars?
It appears that some dramatic shifts are taking place on the retail front as it pertains to advertising. Digital technologies are offering measurable opportunities that are driving greater results - and retailers are taking note. I would not misinterpret these…
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How to Uninstall Microsoft Edge in Windows
Historically, Internet Explorer was the default web browser included with Microsoft Windows . However, with the introduction of Windows 10, Microsoft Edge became the default browser, replacing Internet Explorer. Microsoft Edge is designed to be faster, more secure, and more…
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The Do’s and Don’ts of Holiday Branding According to 99designs
The nights are silent, the dreidels are drying, and your customers are opening their wallets. If you can make your brand part of their holiday season in a natural and charming way, they'll remember you well into the New Year.…
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AdCat: Preview, Organize, Edit and Optimize Your Social Media Ad Images
Another great tool for all of you social marketers out there trying to optimize and configure your ads. Adcat built a beautifully simple system for previewing, editing, and optimizing your ads on social media outlets Facebook, Instagram, Twitter and Pinterest.…
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MailButler: Finally, An Assistant for Apple Mail that Rocks!
As I write this, I'm currently in mail hell . I have 1,021 unread emails and my non-response is running over into direct messages via social media, phone calls, and text messages. I send about 100 emails and receive about…
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5 Tools to Help Tailor Your Marketing During the Holidays
The Christmas shopping season is one of the most important times of the year for retailers and marketers, and your marketing campaigns need to reflect that importance. Having an effective campaign will ensure your brand gets the attention it deserves…
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Fastly: Why Performance is Key for the Smart Marketer
To be successful in today’s fast-moving and end-user-focused environment, marketers need a fast, secure, flexible solution that can deliver content in real-time. Fastly’s platform speeds up websites and mobile apps by pushing content closer to your users, providing improved and…
