Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Bridging the Traditional vs. Digital Advertising Divide

    Bridging the Traditional-Digital Advertising Divide

    Media consumption habits have changed dramatically over the past five years, and advertising campaigns are evolving to keep pace. Today, ad dollars are being reallocated from offline channels like TV, print, and radio to digital and programmatic ad buying. However,…

  • Unique Industry Marketing Tips

    3 Unique Industry Digital Marketing Tips

    There’s no question that digital marketing is a powerful beast — and one helluva fickle beast at that. As much as we’d all like to assume that digital marketing is basically the same no matter what, it’s most definitely not,…

  • wipster video review scaled

    Wipster: Video Review and Approval Platform

    We’ve been working with our friends at 12 Stars Media (long-time fans and friends!) on a client’s video. It’s a sophisticated video, involving intros, outros, b-roll, customer footage, and interviews all wrapped up in just over 2 minutes. They sent…

  • tweetdeck

    The Best Way to Manage Multiple Twitter Accounts

    Please tell me you’re still cheering on Twitter… I love the platform and probably always will. That said, I have struggled for months with the default Twitter desktop application for the Mac. My system would slow down to crawl, and…

  • authority

    Authority: The Missing Element of Most Content Strategies

    There’s not a week that goes by on Martech Zone that we aren’t curating and sharing other people’s facts, opinions, quotes, and even their content by way of infographics and other publications. We are not a curation site for other…

  • robo research online buy offline infographic

    ROBO: How Today’s Shoppers Research Online and Buy Offline

    The phenomenon known as Research Online, Buy Offline (ROBO) has emerged as a significant force shaping consumer behavior. While e-commerce continues to grow, it’s crucial to recognize that 90% of consumer purchases still occur in physical retail outlets. This statistic…

  • mobile app internationalization

    The Impact of Going Global with Your Mobile App

    With 7,000 languages in the world and growth internationally for mobile applications, you’re most likely selling yourself short if you go to market with an app that doesn’t support localization… er localisation. Interestingly enough, Mobile apps that support English, Spanish,…

  • Marketing March Madness

    How Are Advertisers Capitalizing on March Madness?

    In 2015, there were 11.3 million average total viewers of the NCAA’s March Madness, along with a record 80.7 million live video stream viewers. The most watched game attracted 28.3 million total viewers. If you don’t think it’s a big…

  • Email Drip Campaign Tips, Examples, Best Practices

    Email Drip Campaign Tips, Examples, Statistics and Best Practices

    Email drip campaigns, akin to the precision and care of drip irrigation in agriculture, are a cornerstone in nurturing and converting leads within the digital marketing landscape. What is a Drip Email Campaign? Email drip campaigns consist of a series…

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